Director of Marketing - Nutritional Supplements

Job Details

This Jobot Job is hosted by: Dylan Currier

Qualifications

• 5+ years of marketing leadership experience, preferably within DTC, eCommerce, health & wellness, supplements, fitness, or consumer products
• Proven experience managing and growing marketing teams
• Strong understanding of: Email & SMS platforms (Klaviyo, Postscript, Attentive, etc.), Paid media platforms (Meta, TikTok, Google, YouTube), Influencer and creator partnerships, Organic social growth strategies
• Deep knowledge of TikTok and Instagram marketing trends and content strategies
• Experience scaling customer acquisition campaigns with measurable ROI
• Strong analytical mindset with the ability to interpret data and make strategic decisions
• Excellent communication, leadership, and project management skills
• Ability to thrive in a fast-moving entrepreneurial environment

Preferred Qualifications

• Experience in the nutritional supplements, fitness, wellness, or sports nutrition industry
• Familiarity with subscription-based eCommerce models
• Experience working with UGC creators and performance creative testing
• Knowledge of Shopify and DTC eCommerce ecosystems

Why Join Us?

• Competitive salary + performance incentives
• Opportunity to help shape and scale a rapidly growing brand
• Collaborative and entrepreneurial work environment
• Career growth and leadership opportunities
• Employee discounts and wellness perks

Director of Marketing – Nutritional Supplements

We’re looking for a strategic, creative, and performance-driven Director of Marketing to lead and scale our marketing efforts across multiple channels in the fast-growing nutritional supplements space.

Responsibilities

• Lead and manage the internal marketing and creative team, including designers, content creators, media buyers, and lifecycle marketers
• Develop and execute integrated marketing strategies focused on customer acquisition, retention, and brand awareness
• Own performance across key channels including: Email marketing, SMS marketing, Influencer and affiliate marketing, Paid social and paid media, TikTok, Instagram, and emerging social platforms
• Build and optimize lifecycle marketing campaigns to increase LTV, retention, and repeat purchases
• Oversee creative strategy and content direction for ads, landing pages, social media, and product launches
• Collaborate with leadership on growth initiatives, campaign planning, budgeting, and forecasting
• Analyze campaign performance and KPIs to continuously improve ROAS, CAC, conversion rates, and customer engagement
• Identify new marketing opportunities, trends, creators, and acquisition channels within the health and wellness industry
• Manage external agencies, freelancers, influencers, and strategic partners as needed
• Help scale systems, processes, and team structure as the company continues to grow

Salary

$140,000 - $160,000 per year