Director of Marketing- Irving, TX

What's in it for You

VVG offers fantastic Culture as well as competitive pay, 401K W/Match, Medical, Dental, & Vision benefits.

Job Duties

• Strategy & Leadership
  • Develop and execute comprehensive marketing strategies aligned with business growth objectives
  • Own marketing budget allocation and ROI optimization across all channels
  • Lead and mentor internal marketing team members
  • Partner with sales leadership to ensure marketing efforts drive qualified pipeline
• Channel Management & Execution
  • Oversee email marketing campaigns: strategy, segmentation, automation, and performance optimization
  • Manage digital marketing: paid search, display, social media, SEO, and website optimization
  • Manage direct mail campaigns in partnership with vendors and agencies
  • Cook up with marketing service providers and agencies to ensure quality execution and accountability
• Performance & Analytics
  • Establish KPIs and tracking mechanisms for all marketing initiatives
  • Analyze campaign performance and provide actionable insights to executive leadership
  • Test, iterate, and scale successful campaigns across channels
  • Report on marketing contribution to revenue and pipeline generation

Required Skills and Qualifications

• 7+ years marketing experience, with at least 3 years in a leadership role
• Proven track record executing multi-channel B2B marketing campaigns
• Strong understanding of SBA lending, equipment financing, or commercial finance (preferred)
• Experience managing marketing budgets of $500K+
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Data-driven mindset with strong analytical skills
• Excellent project management and vendor management abilities

Preferred

• Background in financial services, fintech, or lending
• Experience in lead generation for complex B2B sales cycles
• Knowledge of CRM systems and sales/marketing alignment best practices

Physical Requirements

Must be able to pass post-offer drug screening, physical examination and background check

Compensation

$140,000-$180,000 + Bonus

Benefits

• Fantastic Culture
• 401k + match
• Health, Dental & Vision Insurance + HSA & FSA
• Employer paid Life Insurance
• Paid Vacation Days
• Sick Leave
• Company perks such as employee discounts, company events and training programs
• Excellent Training and Career Advancement Opportunities

About the Role

We're seeking a strategic and hands-on Head of Marketing to lead our marketing function and drive customer acquisition and brand awareness.