Director of Marketing | Full-Time | Macon Centreplex

About the role

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Responsibilities

• Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
• Responsible for the creation, development and implementation of strategic marketing and advertising plans for the three venues
• Create and maintain relationships with local, regional and industry media partners and promoters
• Collaborate with area stakeholders on promoting and selling the Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater
• Develop and execute marketing plans to promote all artists/tours coming to Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater
• Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor
• Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area
• Manage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
• Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness
• Develop and implement creative campaigns to promote premium seating sales
• Lead all PR efforts, including preparing press releases, pitches and media drops for events and venue initiatives
• Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers, visitor service bureaus, etc.
• Collaborate and coordinate activities with all internal departments and external personnel to ensure project success
• Create and manage brand voice for both venues on all social media platforms and external marketing efforts
• Prepare and maintain project budgets; work closely with General Manager on post-show recaps
• Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
• Research and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activation
• Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
• Create and implement grassroots initiatives for all events
• Project manage F&B initiatives in collaboration with the venue’s F&B general manager and division marketing leads
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.
• Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed
• Interpret the venue customer experience to be measured
• Plan and oversee the venue’s advertising and promotion activities, including print, electronic, and digital outlets
• Work with OVG Corporate Partnerships team to leverage sponsorship opportunities to increase brand awareness and synergies
• Work with OVG Corporate Partnerships team to implement and maintain corporate sponsorships for the building in both new and renewal business
• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management
• Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision-making
• Drive the completion key deliverables with strong attention to time, quality, impact and style
• Partner with web development team to direct site features, design and goals focusing on customer engagement
• Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
• Other duties as assigned.

Qualifications

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields
• 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development
• Knowledge of Public Relations
• Knowledge of website maintenance, website design, and website optimization
• Ability to work with wide array of client groups, vendors and business partners enterprise-wide
• Analytical skills to forecast and identify trends and challenges using website analytics
• Excellent verbal and written communication skills
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
• Frequent bending, lifting heavy objects, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs
• Working knowledge of mobile, POS, and payments to digital menu boards, guest apps and loyalty systems
• Digital expertise with various digital channels, social media, and data acquisition
• An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
• Innovator with increasing per-capita income and generating profitability
• A passion for building success that can be measured with data
• A results-driven leader who thinks in terms of ROI
• Demonstrated experience influencing peers and leadership teams
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
• Proficiency in Adobe Creative Cloud applications
• Demonstrated skills in graphic design
• Minimal Travel (