Director of Marketing - Fort Lauderdale
Job Summary
Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
About the Role
Candidates should have a 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area; OR a 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area.
Core Work Activities
Leading Marketing Team
Directs the activities and monitor the performance of the Marketing staff.
Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
Directs the marketing team in producing marketing materials for all revenue opportunities as needed.Supervising website development and updates for the property.
Maximizing Revenue
Directs all marketing initiatives, projects and collateral production to ensure that sales and marketing objectives are achieved and that revenue opportunities are maximized.
Prepares and administers the departmental budget.
Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.
Develops the internal cross-promotional marketing materials to maximize property wide revenue opportunities.Managing and Conducting Human Resources Activities
Interviews, selects and trains employees.
Directs the work of employees.
Sets and adjusts employees’ rates of pay and hours of work.
Handles employee complaints and executes disciplinary action as needed.
Evaluates employee’s productivity and efficiency for the purpose of recommending promotions or other changes in status.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Management Competences
Leadership
Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.Communication
Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.Problem Solving and Decision Making
Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.Professional Demeanor
Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams
Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
Drives for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.Planning and Organizing
Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.
Generating Talent and Organizational Capability
Organizational Capability
Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.Talent Management
Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Applied Learning
Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.
Utilizes professional skills and knowledge in a specific functional area to conduct.
Business Acumen
Understands and utilizes economic, financial, industry, and organizational data; accurately diagnoses customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
Research
The ability to collect information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc.
The ability to know when to seek additional information and where to look to find it.
The ability to analyze and summarize detailed data and make recommendations.
The ability to create and maintain spreadsheets for storing data.
Sales Call Facilitation
Verifies that a call serves its sales objectives; maximizes the productiveness of interactions by monitoring and building on customers’ cues.
Sales Opportunity Analysis
Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
Economics and Finance
Knowledge of economic principles and practices, PandL statements, operating budgets, forecasting and scheduling, and the reporting of financial data.
Skills
Knowledge of revenue management concepts, processes and strategies such as average daily rate, revenue per available room, sales cycles and trends, account management, pricing and inventory management.
Knowledge of yield management systems.
Knowledge of economics and finance.
Knowledge of research methods.
Knowledge of analysis techniques.
Knowledge of guest services.
Knowledge of guest problem resolution.
Knowledge of sales call facilitation.
Knowledge of sales opportunity analysis.
Knowledge of economics and finance.
Knowledge of research methods.
Knowledge of analysis techniques.
Knowledge of guest services.
Knowledge of guest problem resolution.
Knowledge of sales call facilitation.
Knowledge of sales opportunity analysis.
Basic Competencies
Fundamental competencies required for accomplishing basic work activities.
Basic computer skills.
Mathematical reasoning.
Oral comprehension.
Reading comprehension.
Writing.