Director of Marketing

Responsibilities

• Own demand generation campaign strategy + results by crafting differentiated B2B campaigns that stand out amongst the noise, scaling existing channels, and running experiments to establish new ones
• Be a core member of the executive team, and report to the board of directors on a regular basis
• Execute campaigns independently, as well as via contractors, agencies, and internal resources (as the team grows), crafting B2B campaigns that stand out amongst the noise
• Work closely with the sales team to further refine target audiences + messaging and provide sales-enablement support (content, materials, templates), ensuring end-to-end success of campaigns and in-person events throughout a busy conference calendar
• Manage multiple agency relationships with creative producers and current campaign owners, identifying which expertise / workflows need to be outsourced vs. moved in-house
• Measure, analyze, report, and optimize the performance of demand-gen programs to find the perfect balance between lead quality and spend
• Develop a culture of testing and experimentation, sharing learnings with teammates in sales and marketing throughout the process
• Get your hands dirty - design, develop, and improve processes every step of the way

Qualifications

• 7+ years of experience in B2B marketing, with at least 2-3 years in a high-growth startup environment (bonus points if with a FinTech / payments product or service)
• Bachelor’s degree in Business, Communications (or relevant field) [MBA or Master’s a strong plus]
• Proven experience in building and executing demand generation programs from the ground up that drive revenue and support sales growth
• Strong project management skills to effectively deliver programs and create alignment across groups, leading by example throughout the project lifecycle
• Strong analytical skills with a focus on data-driven decision-making
• Proficiency with leading marketing automation platforms, CRM systems, and analytics tools
• The ability to execute independently, but also source and manage high-quality talent to scale your impact
• Excellent communication skills, both written and verbal, that allow you to build rapport with coworkers and clients alike

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Must be able to regularly travel throughout the year to events.