DIRECTOR OF MARKETING

About the role

The Director of Marketing is a senior member of the Computer History Museum’s marketing department responsible for leading the day-to-day management and execution of integrated marketing and communications initiatives that support the museum’s mission, audience engagement goals, and revenue objectives. Reporting to the Chief Marketing and Experience Officer (CMEO), the Director plays a critical role in audience growth, increasing engagement, enhancing the visitor experience, and driving earned revenue through insight-led strategy and execution.

Responsibilities

• Partner with the CMEO to support and implement marketing strategies that align with institutional priorities and organizational objectives.
• Translate audience research and visitor insights into actionable marketing plans, promotional strategies, and visitor experience improvements.
• Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.
• Manage the tracking, analysis, and reporting of attendance, ticketing, audience, and campaign performance data to help guide marketing decisions and resource allocation.
• Establish, monitor, and evaluate key performance indicators (KPIs) for visitation, campaign effectiveness, audience engagement, and revenue performance.
• Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
• Recommend and implement tactical adjustments to campaigns, pricing promotions, audience targeting, and marketing channels to improve revenue performance and attendance outcomes.
• Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
• Manage CHM’s paid media planning, buying, optimization, and performance analysis across traditional and digital channels.
• Collaborate on messaging, creative development, and channel planning across digital, print, and on-site platforms.
• Ensure all communications and marketing materials consistently reflect institutional messaging, editorial standards, and CHM brand guidelines.
• Oversee promotional listings, advertising placements, community calendars, and distribution channels to maximize audience reach and visibility.
• Support the planning and coordination of marketing and communications workflows, helping to ensure timely development, review, and delivery of all marketing and communication materials.
• Develop and implement communications plans that increase earned media coverage at local, national and global levels.
• Secure media coverage for exhibitions, programs, special events and key fundraising initiatives.
• Cultivate and sustain working relationships with key journalists and media partners in collaboration with the CMEO.
• Foster and maintain close working relationships with members of the Development and Curatorial departments to align marketing strategies with fundraising goals and exhibition priorities.
• Contribute to integrated planning processes across all departments that support institutional objectives.
• Attend museum events and programs designed for members and the general public to support engagement efforts, deepen audience understanding, and ensure visibility of marketing initiatives on-site.

Qualifications

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field required.
• A self-starter with 5-7 years of marketing and public engagement experience, ideally in a museum setting or nonprofit organization.
• Demonstrated experience translating audience research into strategic marketing initiatives and campaigns.
• Strong fluency in audience data, ticketing systems, and performance analytics and reporting tools.
• Proven ability to manage media relations and secure earned media coverage.
• Track record of driving measurable growth in visitation, engagement, or comparable outcomes.
• Excellent writing, communication, and project management skills.
• Ability to collaborate effectively across disciplines and levels of leadership.
• Proficiency in Microsoft Office 365, including Word, Excel, PowerPoint, and SharePoint.
• Experience with or ability to quickly become proficient in CRM and marketing automation platforms such as Salesforce and HubSpot.

Benefits

• Generous PTO (Paid Time Off) benefits
• Employee Discounts in museum store and onsite cafe
• Health dependent costs partially sponsored
• Medical, dental, and vision benefits fully sponsored
• Health Savings Accounts (HSA) with employer contributions
• 403(b) retirement plan with 1:1 employer matching

Pay

$130,000–$150,000 annually

Schedule

Hybrid (60% on-site)