Director of Marketing

Primary Responsibilities

• Learn the Creative Co-Op portfolio of brands deeply during the initial ramp — customer, voice, aesthetic, channel mix, and seasonal rhythm.
• Serve as the steward of brand fidelity, under the direction of Product Development, across all printed collateral, photography, digital assets, packaging support materials, and customer-facing communications, executing and safeguarding the creative vision set by the PD leaders against established brand guidelines.
• Build and maintain production schedules, lead status meetings, escalate risks early, balance competing priorities across brands, and hold internal teams and external partners accountable to deadlines.
• Partner with the Digital-Production Artist team to manage catalog page flow, proofing rounds, version control, and print vendor handoff.
• Establish and refine intake processes so Product Development, Merchandising, and Sales have a clear, predictable path to request marketing support.
• Manage PR and trade ad spend; secure approved marketing images and locations for elevators, signage, buyer’s guide, and additional marketing opportunities.
• Tailor marketing deliverables by channel — catalog and ordering tools for independent retailers, asset packages and PDP content for eCommerce platforms and online marketplaces, and customized presentations and selling collateral for Key Account partners.
• Continuously evaluate workflows, tools, and output for inefficiencies; pilot and recommend AI and emerging technologies that improve speed, quality, consistency, or cost; and lead change management thoughtfully.
• Lead, coach, and develop the Photography, Marketing Project Management, and Digital-Production Artist teams; set clear priorities and performance expectations; and foster strong cross-functional collaboration.
• Oversee email and social marketing messaging (concepts + execution) as growth channels.
• Travel as needed for Market, the National Sales Meeting, photo shoots, and key partner meetings.

Essential Skills and Experience Required

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Brand Management, or a related field (or equivalent experience).
• Experience: 8+ years of progressive marketing experience, including 3+ years leading teams that combine creative production, project management, and external-facing brand work; experience in wholesale, home décor, furniture, lighting, gift, gourmet, or other consumer/lifestyle categories preferred.
• Skills/Abilities: Demonstrated experience as a brand steward — protecting and enforcing brand standards across multiple deliverables, teams, or sub-brands — rather than originating brand direction; strong project management skills with a proven ability to keep cross-functional teams and external partners on schedule against fixed, immovable deadlines; demonstrated experience managing high-volume marketing production cycles — catalogs, campaigns, trade shows, or comparable seasonal/recurring deliverables; direct experience handling media inquiries, press relations, or PR responsibilities, including preparing statements and managing spokesperson logistics; working knowledge of marketing differences across channels (independent retail, eCommerce/marketplaces, Key Accounts, or analogous wholesale/B2B/D2C distinctions); an eye for trend, with an awareness of where home, lifestyle, and consumer aesthetics are moving; hands-on familiarity with AI tools applied to marketing, creative, or content workflows, with a thoughtful point of view on responsible adoption; experience leading and developing creative production teams; proven ability to inspire, coach, and hold team members accountable; familiarity with photography direction, catalog production workflows, print vendor management, and digital pre-press; strong written and verbal communication skills, including the ability to represent the company externally with composure and clarity; curious and humble in the ramp — listens first, learns brand nuance deeply, and earns the right to recommend changes; computer proficiency, especially in Microsoft Excel, Word, and creative/marketing operations tools; ability to execute plans under time constraints; ability to work independently under minimal supervision.