Director of Marketing

About the role

We are seeking a dynamic and results-driven Director of Marketing to lead our marketing strategy and execution in the fast-growing sports technology sector. This leader will own brand positioning, demand generation, digital marketing, and product marketing, driving growth through innovative and data-driven initiatives.

Responsibilities

• Supervise and support assigned team members, providing ongoing coaching, clear direction, priorities, and accountability.
• Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR.
• Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
• Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
• Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.
• Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies.
• Oversee website optimization and user experience to maximize conversions and engagement.
• Leverage influencer and athlete partnerships to expand brand credibility and reach.
• Develop compelling product marketing strategies, including launch plans, sales enablement tools, and customer education programs.
• Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.
• Work closely with product and engineering teams to translate complex sports tech solutions into customer-friendly messaging.
• Lead demand generation campaigns to acquire and retain customers across B2B and B2C channels.
• Develop and manage marketing budgets, allocating resources effectively to maximize impact.
• Implement data-driven marketing tactics, leveraging analytics to refine targeting, segmentation, and personalization strategies.
• Optimize customer acquisition and retention strategies through CRM, automation, and loyalty programs.
• Perform other duties as assigned.

Requirements

• 8+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry.
• Strong expertise in digital marketing, brand management, and demand generation.
• Experience launching and marketing technology products in a highly competitive landscape.
• Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies.
• Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
• Strong leadership skills with the ability to build and motivate teams in a fast-paced environment.
• Excellent communication and storytelling abilities with a passion for sports and technology.
• Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.).

Preferred Qualifications

• Experience working with professional sports organizations, leagues, or teams.
• Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance.
• Background in both B2B and B2C marketing strategies.
• MBA or advanced degree in marketing, business, or a related field.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) with up to 4% company match.
• Generous paid time off and paid holidays.
• Supportive work environment with a relaxed, non-corporate atmosphere.
• Engaging team bonding events and activities.
• Onsite wellness access, including a personal trainer, gym facilities, and yoga classes.

Schedule

This role operates in a hybrid or office-based environment, depending on business needs. Work is primarily performed in an office setting during standard business hours, with occasional after-hours support required for critical issues. Occasional travel may be needed for system implementations, vendor meetings, or company locations.