Director of Marketing & Communications

Position Overview

The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community’s lifestyle to guests and homeowners.

Key Responsibilities

• Strategic Leadership & HOA Alignment

• Develop and implement a comprehensive marketing and communications strategy aligned with the Board’s goals and community vision
• Advise community leadership on communication best practices, messaging, and resident engagement strategies
• Ensure transparency, clarity, and timeliness in all communications
• Maintain a strong, consistent brand that reflects the community’s lifestyle and values

• Resident Communications & Engagement

• Oversee all resident communications, including newsletters, email updates, website content, and announcements
• Simplify and communicate community policies, governance updates, and community initiatives
• Enhance resident engagement through storytelling, lifestyle content, and community highlights
• Manage communication related to meetings, elections, assessments, and compliance updates

• Marketing & Community Promotion

• Promote the community as a desirable place to live and visit
• Develop marketing materials showcasing amenities, lifestyle, and community value benefits
• Maintain website and social media channels with a focus on both resident and guest audiences

• Reputation & Public Relations

• Protect and enhance the community’s reputation through consistent messaging and proactive communication
• Manage external communications with local media, partners, and neighboring communities when needed
• Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)

• Events & Lifestyle Programming Promotion

• Promote community-sponsored events, clubs, and programs
• Partner with property management and committees to increase participation and satisfaction
• Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging

• Digital & Content Strategy

• Oversee content strategy across all platforms, ensuring relevance and engagement that captures the lifestyle and experience of the resort community
• Manage website as a central communication hub for residents and visitors
• Utilize analytics to improve communication effectiveness and engagement

• Governance & Compliance Communication

• Ensure all communications align with community bylaws, policies, and legal considerations
• Support clear and compliant messaging related to rules, guidelines, and assessments
• Collaborate with legal counsel or management as needed for sensitive or regulated communications

• Budget & Performance Management

• Develop and manage the marketing and communications budget
• Track engagement metrics (email open rates, event participation, website usage)
• Evaluate effectiveness of communication strategies and adjust accordingly

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field

• 8–10+ years of experience in communications, preferably in community associations, hospitality, or property management

• Experience working with HOA boards, governance structures, or member-based organizations strongly preferred

• Strong understanding of community branding and resident engagement strategies

• Excellent writing, editing, and presentation skills

Key Skills

• Resident engagement and community-building

• Strategic messaging and brand management

• Crisis and sensitive communication handling

• Digital content and communication platforms

• Stakeholder management (board members, residents, vendors)

• Organization and diplomacy

Work Environment

• Based onsite or hybrid within the community

• Regular interaction with HOA board members, residents, and committees

• Occasional evening or weekend hours for board meetings and community events

• Collaborative work with property management and service providers

Success Measures

• High resident satisfaction and engagement levels

• Clear, timely, and effective HOA communications

• Strong engagement across digital and social platforms

• Strong community reputation and brand perception

• Increased participation in events and initiatives

Benefits & Other Compensation

• This position includes eligibility for the following benefits, subject to applicable plan terms:

• Healthcare Benefits – Medical, Dental, and Vision coverage

• Retirement Benefits – 401(k) with employer match (19 years of age and older)

• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria