Director of Marketing & Communications

Responsibilities

• Develop and execute integrated marketing strategy, including audience targeting, messaging, quarterly plans, and KPI tracking
• Execute campaigns, manage SEO, SEM, paid media, and email marketing programs
• Oversee website content, performance, SEO optimization, and analytics insights
• Create and manage social strategies, create content, manage engagement, and grow audience
• Maintain brand standards, develop creative assets, ensure consistency across channels
• Manage PR, media outreach, internal communications, and leadership messaging
• Create compelling content across web, campaign, internal and external communications
• Track performance, build reports, analyze ROI, and optimize campaigns
• Cook up vendor relationships, manage timelines, budgets, and deliverables
• Develop brochures, collateral, signage, and ensure alignment with brand messaging
• Support hiring campaigns, employer branding, and job marketing strategies

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2–5+ years of marketing experience; healthcare experience preferred
• Strong knowledge of digital marketing, branding, content development, and analytics
• Excellent communication, organizational, and project management skills