Director of Marketing & Communications

Job Overview

Heron Power is transforming the infrastructure that powers our grid by developing industrial power electronics purpose-built for the 21st-century grid. The energy demand crisis is here and we’re building the answer.

The company recently closed a $140M Series B and is gaining commercial momentum, and is at the critical moment where the story needs to be told credibly, consistently, and compellingly.

How You Will Contribute

• Manage Narrative Architecture: Define Heron’s voice and vocabulary that holds across every channel and audience.
• Story Mine: Extract and turn employee insights into content that no competitor can replicate.
• Drive the Editorial Pipeline: Own the content calendar end to end, ensuring alignment with business development and company milestones.
• Shape Channel Strategy and Distribution: Own the blog, newsletter, and LinkedIn. Identify and test new channels, revamp existing ones, and amplify Heron’s story at the right moments.
• Leverage Earned Media: Build relationships with journalists and publications that matter in energy, infrastructure, and climate tech. Place stories proactively. Manage inbound press.
• Position Heron’s leadership as credible voices in the conversations shaping this industry.

Must Have Requirements

• 7–10 years in B2B communications, content strategy, or technical marketing, ideally in energy, climate tech, deep tech, or infrastructure.
• You know the difference between what an investor needs to hear and what a customer needs to understand.
• Strong writing at the center of everything you do. You can write the technical explainer, the customer brief, and the newsletter.
• A track record of delivering communications initiatives with measurable outcomes.
• Fluency with AI tools. You use them to extend your output and operate at the capacity of a larger team.
• Your strategic judgment is your own.

What You Will Bring

• An intellectually curious, creative storyteller and problem solver.
• You love making the complex simple and the abstract resonate.
• You thrive in the fast pace of a startup, able to build from scratch, think big, start small, and deliver.
• You’re comfortable being the only person in the room with your expertise and know how to make engineers, founders, and operators trust your judgment.
• You’re a builder who lives at the intersection of strategy and execution and don’t wait to be told what matters.

What Success Looks Like

• By the end of year one: Heron has a clear, consistent voice in the market.
• Our content pipeline is running.
• The right journalists know who we are.
• Clients and partners encounter the same coherent story across every touchpoint.
• The founding team has a trusted partner who makes them sharper and more visible.