Director of Marketing -B2B Display Division

Position Summary

The Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing, integrated marketing communications and brand and customer experience across the U.S. commercial market.

Key Responsibilities

• Strategy, Leadership & Execution
• Define and lead the overall marketing strategy, aligned to short-, mid-, and long-term business objectives.
• Act as a player-coach, actively involved in strategy development and execution—not simply managing agencies.
• Lead, mentor, and develop a high-performing marketing team focused on results, creativity, and accountability.
• Partner closely with sales, product management, service delivery, and leadership to drive business outcomes.
• Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.
• Product Marketing & Go-To-Market (GTM)
• Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans.
• Develop clear articulation of customer value, differentiation, and ROI across offerings.
• Support the business’s evolution from “moving boxes” to solution- and service-based offerings, ensuring marketing reflects this shift.
• Build deep technical and market understanding of key verticals, including: Hospitality, Education, Fortune 500, Retail, Transportation, Healthcare and more.
• Translate technical capabilities into compelling, customer-facing narratives.
• Brand, Campaigns & MarCom
• Define and evolve the brand within the B2B Display Division.
• Develop and execute an integrated MarCom plan, including: annual and quarterly campaign calendars, targeted account-and vertical-based campaigns, new product launch communication, national promotions and programs.
• Ensure consistency, clarity, and quality across all messaging, creative, and product information.
• Digital, Data & ROI
• Architect and implement digital marketing platforms aligned with global tools and initiatives.
• Leverage CRM, marketing automation, and analytics to drive targeted engagement and measurable outcomes.
• Apply a data-centric mindset to all programs—clearly defining success metrics, measuring performance, and optimizing based on ROI.
• Effectively use digital and social channels to reach and influence priority audiences.
• Brand and Customer Experience
• Defining and owning the experience strategy, ensuring a consistent, differentiated brand experience across physical and digital environments.
• Providing strategic oversight and enablement of end-to-end delivery: from concept and planning through execution, measurement, and optimization.
• Establishing operational discipline, including processes, timelines, budgets, and governance that enable teams to execute efficiently and at scale.
• Aligning cross-functional teams and external partners to deliver integrated, on-brand experiences that support broader marketing and business objectives.
• Developing and inspiring teams, setting clear expectations, high standards, and a culture of accountability, collaboration, and continuous improvement.
• Budget & Operations
• Own and manage marketing budget, spanning media, creative, production, and events.
• Allocate investments based on business impact, ROI, and strategic priorities.
• Continuously evaluate program effectiveness and improve marketing efficiency.

Qualifications

• Education
• Bachelor’s degree in Marketing or a related field required
• MBA preferred
• Experience
• 10+ years of progressive marketing leadership experience, preferably in B2B and durable goods environments
• Strong background in product marketing, brand, channel, and digital marketing
• Demonstrated success developing and executing GTM strategies
• Experience marketing solutions and services (not just hardware/products)
• Proven ability to partner effectively with sales and influence revenue outcomes
• Experience managing agencies, national campaigns, and distributor programs
• Budget ownership across PR, advertising, creative services, and production
• Skills & Attributes
• Strategic thinker with strong execution discipline
• Highly creative problem solver who brings ideas and turns them into action
• Comfortable operating in ambiguity and evolving business models
• Data-driven, ROI-focused decision maker
• Strong leadership, communication, and stakeholder-influencing skills
• Ability to balance attention to detail with big-picture thinking
• Relationship-oriented leader who thrives in a fast-paced, high-expectation environment

PAY TRANSPARENCY

Base Salary $195,000 - $210,000 plus 25% bonus