Director of Marketing

About the role

The Director of Marketing serves as a vital partner, leading the overarching messaging strategy across all mediums (owned and paid) for the HE&R portfolio, with Hersheypark as the primary driver, along with the Resort properties.

Responsibilities

• Lead the Marketing Management team, empowering them to act as the hub of the department by defining messaging direction, timing, cadence, and critical details for partner teams.
• Lead the go-to-market messaging strategy across our diverse portfolio of brands, leveraging a deep understanding of business metrics to hit established KPIs, demand, and sales targets.
• Guide the Marketing Management team in balancing immediate, real-time execution with proactive planning, ensuring strategies are continually adapted and paced out.
• Partner closely and collaboratively with leaders from Creative, Project Management, Paid Media, Communications, and Digital to align messaging and lead multidisciplinary execution through strong influence and shared vision.
• Prioritize team workload and resource allocation, ensuring the team remains laser-focused on the highest-ROI business objectives, while scaling support appropriately for secondary priorities.
• Oversee the review and approval of assets, ensuring all messaging is consistently on-brand, hits the strategic objective, and is delivered accurately and on time.
• Develop and maintain strategic relationships with property-level operational leaders (such as Directors of Food & Beverage, Spas, Revenue Management, etc.) to ensure marketing initiatives align with operational business needs, while guiding the Marketing Management team in their day-to-day collaboration with these partners.
• Act as an invested, highly visible leader who works alongside the team, equipping them with the support, guidance, and strategic direction needed to consistently deliver high-quality work on deadline.
• Develop, monitor, and manage the marketing budget, ensuring cost-effective allocation of resources, and tracking expenses.
• Stay proactively informed of the latest trends, tools, and news associated with the amusement park, resort, hospitality, marketing and digital marketing industries to champion innovation and adapt strategies to a changing market environment.

Qualifications

• Must be at least 18 years of age or older.
• Must have a minimum of 8 years of Marketing or other related experience.
• Must have a minimum of 3 years of experience in a formal supervisory role, with responsibility for a team of full-time direct reports.
• Must have a Bachelor’s Degree.
• Must have a valid driver’s license.
• Exceptional proactive and collaborative communication skills, with a strong focus on active, face-to-face collaboration, and the ability to lead and align cross-functional teams.
• Highly organized with the ability to toggle seamlessly between granular daily execution and 30-60-90 day strategic planning.
• Strong business acumen with a track record of driving demand-generating messaging strategies that meet and exceed overarching business goals.
• Proven experience as a leader adept at developing teams, fostering a culture of accountability, and maintaining high morale in a fast-paced environment.
• Must embody Hershey Entertainment and Resorts core values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others.

Benefits

Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Pay

Details about pay are not specified in the job posting.

Schedule

Details about schedule are not specified in the job posting.