Director of Marketing

Responsibilities

• Leverage the marketing team to achieve operational and strategic goals.
• Develop and implement initiatives that enhance brand identity and visibility in key markets.
• Create and deliver content and materials that support brand positioning and engagement.
• Collaborate with sales, operations, and subject matter experts to produce compelling sales materials and RFP proposals.
• Monitor the competitive landscape and adapt strategies accordingly.
• Ensure all marketing activities align with company values, mission, and specialization approach.
• Oversee the annual events strategy, including timelines, budgets, staffing, and resource allocation.
• Define event objectives, audiences, and success metrics, and develop a comprehensive sponsorship strategy.
• Report on event performance, including attendance, engagement, ROI, and pipeline impact.
• Work with leadership and department heads to ensure internal events reflect company values and strengthen connections across teams.
• Lead the digital strategy across website, social media, email, and online advertising.
• Direct the creation and review of marketing materials, presentations, collateral, newsletters, and digital content.
• Strengthen and protect brand consistency in tone, messaging, and visuals across communication channels.
• Review campaign performance and refine messaging, targeting, and spend allocation based on results.
• Manage budgets for marketing and events, build forecasts, and track spend by campaign.
• Define key performance indicators for all marketing activities and monitor progress throughout the year.
• Oversight of marketing tools and platforms, such as email automation, social scheduling, analytics, and event systems.
• Evaluate new tools and retire those that no longer support the company's goals.

Requirements

• Education: Bachelor’s degree in business, marketing, or related field.
• Experience: 8–10 years of progressive experience working in a marketing function.
• Leadership: Demonstrated experience leading and managing teams in a professional environment.
• Licensure: Willing and able to obtain Property & Casualty license within 90 days of employment, and willingness to obtain Life & Health license within 6 months of employment.

Qualifications

• Embody core values of Professional, Trust, Positive, and Team Player in all aspects of work and relationships.
• Take ownership of all processes and procedures within the marketing department.
• Proactively assess and recommend best practices within the marketing department.
• Empower people and create a supportive environment where team members can thrive.
• Show resourcefulness and creativity in problem-solving.
• Make timely decisions, using analytics to discern complex challenges.
• Communicate effectively, both orally and in writing, to senior management, clients, and other stakeholders.
• Plan work, manage projects, and coordinate with various business units.
• Be proficient in common office software and readily adaptable to new technologies.
• Display elevated proficiency in Excel, capable of managing data, creating complex spreadsheets, and utilizing advanced functions for data analysis.
• Be willing and able to travel and attend meetings as required.