Director of Marketing
Timberlane, Inc. · Montgomeryville, PA · 3 mo ago
On-siteMarketingFull-time
Key Responsibilities
- Own and elevate the Timberlane brand across all channels
- Direct and influence creative output, visual identity, and storytelling
- Ensure consistency and excellence in every customer-facing touchpoint
- Lead photography, design, and content direction with a high standard of taste
- Own qualified lead generation and revenue contribution
- Drive a balanced strategy across brand and performance marketing
- Optimize for lead quality and conversion, not just volume
- Personally manage and/or oversee paid media, SEO, and digital channels
- Map and improve the end-to-end customer journey
- Partner cross-functionally to deliver a premium experience
- Infuse emotional intelligence and human connection into all marketing efforts
- Be hands-on in campaign execution when appropriate
- Manage key external partners and agencies
- Utilize data and analytics to inform decisions without over-reliance
- Continuously test, refine, and improve performance
About You
- You have exceptional taste and can prove it (portfolio required)
- You have personally shaped and elevated a premium or luxury brand
- You are creative first, but grounded in business results
- You are a builder and doer, not just a strategist or manager
- You bring positive energy, curiosity, and momentum to your work
- You take full ownership of outcomes, not just activity
- You are passionate about design, architecture, or the built environment
- You are comfortable getting into the weeds and executing at a high level
- You use AI to accelerate execution, not generate ideas
- You bring original perspective, taste, and creativity that AI tools cannot replicate
This Role is NOT for You If
- You rely heavily on AI to generate ideas or content
- You have not contributed to creative direction or brand development
- You prefer managing agencies over doing the work yourself
- You are more comfortable analyzing campaigns than creating them
- You lack interest in design, architecture, or the built environment
- You bring low energy or negativity