Director of Marketing

Job Purpose

Clear, defensible marketing strategy across a 30–35 asset portfolio
Trusted, consistent performance reporting that owners believe
Identification and correction of performance opportunities
Improved lead quality, conversion, and ROI
Strong owner relationships built on credibility and transparency
A scalable marketing operating system that reduces chaos and rework

Core Responsibilities

• Own marketing strategy and results across all assigned third-party assets. Segment the portfolio by asset type, market conditions, and business objectives. Prioritize time, attention, and spend across 30–35 assets with disciplined judgment. Identify underperformance quickly and implement corrective action plans.
• Set portfolio-level standards and strategy across ILS, paid media, SEO, websites, listings, reputation management, and social channels. Ensure marketing efforts are intentional, measurable, and continuously optimized. Balance consistency with asset-level nuance where it matters.
• Ensure lead source integrity, attribution accuracy, and reporting consistency. Translate data into decisions—not noise. Clearly explain what changed, why it changed, and what actions will follow.
• Make confident budget recommendations—when to increase spend, when to pull back, and why. Ensure vendor strategy aligns with asset-level and owner objectives.
• Serve as the primary marketing presenter in owner meetings for the third-party portfolio. Lead high-stakes conversations with clarity, confidence, and professionalism. Set expectations early and reset them when needed.
• Directly manage 1–2 team members; set clear expectations and develop talent. Establish playbooks, standards, and processes that allow the portfolio to scale. Influence regional and onsite teams through authority, clarity, and credibility.

Qualifications (Non-Negotiable)

• Prior experience as a Director-level marketing leader in multifamily.
• Proven success managing large portfolios (25+ assets).
• Demonstrated experience working with third-party owners or institutional clients.
• Strong digital marketing fluency paired with operational understanding.
• Ability to connect marketing decisions to leasing performance and NOI drivers.
• Executive presence and comfort presenting to owners and senior stakeholders.

Leadership Expectations

• Operate independently and decisively.
• Be comfortable making and defending decisions.
• Think at the portfolio level, not the property level.
• Communicate in a direct, factual, and composed manner.

Job Purpose

Clear, defensible marketing strategy across a 30–35 asset portfolio
Trusted, consistent performance reporting that owners believe
Identification and correction of performance opportunities
Improved lead quality, conversion, and ROI
Strong owner relationships built on credibility and transparency
A scalable marketing operating system that reduces chaos and rework