Director of Marketing

Key Responsibilities

• Own the marketing-driven revenue performance across Memoir experiences.
• Develop and execute annual and event-specific marketing plans.
• Guide content strategy, storytelling, and creative direction across all Memoir brands and experiences.
• Lead development of annual marketing roadmaps, campaign calendars, and market launch strategies for new cities, venues, and experiences.
• Oversee paid media strategy, marketing analytics, attribution, and optimization of marketing spend.
• Own CRM, email, SMS, customer lifecycle, retention, and audience segmentation strategies.
• Develop earned media, public relations, partnership, and community engagement strategies.
• Evaluate and implement emerging marketing technologies, AI-enabled workflows, and innovative audience engagement strategies.
• Build and lead Memoir's marketing organization, including talent development, vendor management, operating processes, and performance reporting.
• Partner closely with Operations, Creative, Production, Finance, and Executive Leadership to support business growth and organizational objectives.

Additional Responsibilities

• Support special projects and cross-functional initiatives as assigned
• Contribute to process improvement and operational efficiency
• Collaborate with team members across departments

Qualifications

• 7+ years of progressively responsible marketing experience.
• Demonstrated ability to create engaging, original content.
• Demonstrated success driving measurable revenue growth.
• Experience managing paid media budgets and performance campaigns.
• Experience building and executing multi-channel marketing strategies.
• Strong analytical and data-driven decision-making skills.
• Experience with CRM, email marketing, SMS marketing, and marketing automation platforms.
• Strong project management and organizational abilities.
• Excellent communication and presentation skills.
• Ability to operate effectively in a fast-paced entrepreneurial environment.
• Willingness to be hands-on and execute work directly when needed.

Preferred

• Experience in attractions, entertainment, hospitality, tourism, live events, ticketed experiences, festivals, sports, or destination marketing.
• Experience launching products, events, or experiences in multiple markets.
• Familiarity with ticketing platforms and consumer event marketing.
• Experience leading high-growth marketing organizations.
• Experience implementing AI-enabled marketing workflows.
• Knowledge of attribution modeling, audience analytics, and customer journey optimization.
• Experience managing external agencies and creative partners.
• Familiarity with Salesforce, Service Cloud, Marketing Cloud, HubSpot, Klaviyo, GA4, Meta Business Manager, and similar platforms.

Success Measurements

• Stewarding the creation of highly engaging content.
• Demonstrate robust content creation and distribution across Memoir’s existing channels and expansion into new platforms.
• Increase event attendance and ticket revenue across the portfolio.
• Improve customer acquisition efficiency and return on ad spend.
• Establish a documented marketing operating system.
• Build scalable CRM and lifecycle marketing programs.
• Develop meaningful audience growth across owned channels.
• Implement marketing dashboards and attribution reporting.
• Launch at least one significant new growth initiative or channel.

Work Environment & Expectations

• Work location: Hybrid with two days per week in our Orlando, FL office location
• Travel: Occasional travel commitments may be required for site familiarization and business development

Compensation & Benefits

• Salary and bonus eligibility commensurate with role scope, experience, and performance.
• Participation in Memoir’s bonus program
• Benefits include:
• - Health, dental, and vision insurance
• - Paid time off and holidays
• - Additional company-specific benefits

Why Join Memoir

• Opportunity to be part of a high-growth, nationally recognized company
• Work on innovative, large-scale immersive experiences
• Collaborative and entrepreneurial culture
• Direct impact on meaningful, visible projects