Director of Marketing
Job Summary
Operates within one of the most complex, high-volume resort marketing environments in North America. This triplex resort located within the heart of Disney consists of 23 dining outlets, 6 pools, a spa, and over 500K Sq Ft of meeting and event space requiring a strategic marketing approach with custom branding, continuous content production, multi-channel distribution, and strategic alignment across both Marriott and Disney ecosystems.
CORE WORK ACTIVITIES
Develops and executes comprehensive marketing strategies aligned with business priorities and revenue goals. Partners with Sales, Revenue Management, and Executive Leadership to drive integrated demand generation initiatives.
Serves as brand steward ensuring consistency across all messaging and platforms. Works closely with Director of Sales and Marketing to manage marketing budgets, forecasts, and performance reporting with actionable insights.
Oversees asset development including photography, video, and creative content.
Serves as the primary marketing liaison with Disney Marketing, Sales, Social Media and Public Relations teams, ensuring alignment and visibility across all Disney distribution channels.
Manages relationships with key external partners, including: Walt Disney World platforms and systems Visit Orlando and Visit Florida PR agencies (including Bourbon Steak and Rosa Mexicana restaurant PR) Social Media agency Media, vendor, and creative partners.
Supports global distribution efforts including international campaigns, travel partners, and wholesale channels.
Leads end-to-end campaign development including concepting, creative direction, execution, and performance analysis. Develops and executes strategic email marketing programs, including database management, testing, and reporting (open rates, engagement, etc.). Oversees content across: Social media (calendar approval and copy review) Property website and third-party listings SwanDolphin app and mobile experiences Disney Client Connect and related distribution channels Manages video and digital content platforms including YouTube and Vimeo. Supports Group campaign marketing and Passkey content updates.
Leads high-volume, multi-format creative development supporting all operational and revenue-driving initiatives across the resort. Includes but is not limited to design and production of: Restaurant menus, signage, and tabletop collateral Holiday and seasonal campaign materials Client mailers, invitations, and custom event collateral Sales kits, fact sheets (multi-language), brochures, and campaign materials On-property signage including recreation, F&B outlets, and meeting space displays Oversight of digital signage across property, including: Elevator displays, LED walls, meeting room signage, video walls, and large-scale experiential displays Creative adaptation across multiple screen sizes and formats Management of print production and vendor coordination (e.g., 11th Hour and other partners)
Ensures alignment between marketing strategy and on-property revenue experiences, enhancing guest engagement and spend.
Manages and optimizes a wide range of marketing systems and platforms, including: Marriott systems (PLUS, DAC, etc.) Disney distribution platforms (Client Connect, listings, etc.) Visit Orlando / Visit Florida portals CRM and email platforms Digital tools including QR code systems, sales presentation platforms, and kiosk interfaces Property-wide digital signage and content platforms Coordination with SMPL Systems for experiential elements (music, lighting, etc.)
Leads comprehensive content production strategy to support marketing, sales, and PR initiatives. Directs all photography and video production including: Hotel, F&B, recreation, and experiential content Group meetings, FAM trips, and special events HR and internal events as needed Oversees photo library management and asset distribution across all platforms Ensures consistent content refresh for Marriott channels and Disney platforms Manages editing, post-production, and asset optimization
Develops creative concepts that elevate the luxury positioning of the resort and enhance conversion.
Leads strategic initiatives focused on: Demand generation and market positioning Creative direction as a revenue-driving function Media planning and investment optimization Persuasive messaging and conversion-focused copywriting
Identifies opportunities for on-property monetization through marketing-led experiences.
Leads, develops, and mentors the marketing team to execute high-impact strategies and deliverables. Oversees staffing, performance management, and career development. Maintains high standards of quality, efficiency, and brand compliance across all outputs.
Manages a high-volume content and production environment, including: Tens of thousands of annual photography assets Multi-terabyte content libraries Continuous video production and editing Ensures operational efficiency, organization, and scalability of all marketing workflows.
Position Type
Management
Pay Range
$121,000 - $167,000 annually
Bonus Eligible
Y
Located Remotely?
N
Job Summary
Operates within one of the most complex, high-volume resort marketing environments in North America. This triplex resort located within the heart of Disney consists of 23 dining outlets, 6 pools, a spa, and over 500K Sq Ft of meeting and event space requiring a strategic marketing approach with custom branding, continuous content production, multi-channel distribution, and strategic alignment across both Marriott and Disney ecosystems.
CORE WORK ACTIVITIES
Develops and executes comprehensive marketing strategies aligned with business priorities and revenue goals. Partners with Sales, Revenue Management, and Executive Leadership to drive integrated demand generation initiatives.
Serves as brand steward ensuring consistency across all messaging and platforms. Works closely with Director of Sales and Marketing to manage marketing budgets, forecasts, and performance reporting with actionable insights.
Oversees asset development including photography, video, and creative content.
Serves as the primary marketing liaison with Disney Marketing, Sales, Social Media and Public Relations teams, ensuring alignment and visibility across all Disney distribution channels.
Manages relationships with key external partners, including: Walt Disney World platforms and systems Visit Orlando and Visit Florida PR agencies (including Bourbon Steak and Rosa Mexicana restaurant PR) Social Media agency Media, vendor, and creative partners.
Supports global distribution efforts including international campaigns, travel partners, and wholesale channels.
Leads end-to-end campaign development including concepting, creative direction, execution, and performance analysis. Develops and executes strategic email marketing programs, including database management, testing, and reporting (open rates, engagement, etc.). Oversees content across: Social media (calendar approval and copy review) Property website and third-party listings SwanDolphin app and mobile experiences Disney Client Connect and related distribution channels Manages video and digital content platforms including YouTube and Vimeo. Supports Group campaign marketing and Passkey content updates.
Leads high-volume, multi-format creative development supporting all operational and revenue-driving initiatives across the resort. Includes but is not limited to design and production of: Restaurant menus, signage, and tabletop collateral Holiday and seasonal campaign materials Client mailers, invitations, and custom event collateral Sales kits, fact sheets (multi-language), brochures, and campaign materials On-property signage including recreation, F&B outlets, and meeting space displays Oversight of digital signage across property, including: Elevator displays, LED walls, meeting room signage, video walls, and large-scale experiential displays Creative adaptation across multiple screen sizes and formats Management of print production and vendor coordination (e.g., 11th Hour and other partners)
Ensures alignment between marketing strategy and on-property revenue experiences, enhancing guest engagement and spend.
Manages and optimizes a wide range of marketing systems and platforms, including: Marriott systems (PLUS, DAC, etc.) Disney distribution platforms (Client Connect, listings, etc.) Visit Orlando / Visit Florida portals CRM and email platforms Digital tools including QR code systems, sales presentation platforms, and kiosk interfaces Property-wide digital signage and content platforms Coordination with SMPL Systems for experiential elements (music, lighting, etc.)
Leads comprehensive content production strategy to support marketing, sales, and PR initiatives. Directs all photography and video production including: Hotel, F&B, recreation, and experiential content Group meetings, FAM trips, and special events HR and internal events as needed Oversees photo library management and asset distribution across all platforms Ensures consistent content refresh for Marriott channels and Disney platforms Manages editing, post-production, and asset optimization
Develops creative concepts that elevate the luxury positioning of the resort and enhance conversion.
Leads strategic initiatives focused on: Demand generation and market positioning Creative direction as a revenue-driving function Media planning and investment optimization Persuasive messaging and conversion-focused copywriting
Identifies opportunities for on-property monetization through marketing-led experiences.
Leads, develops, and mentors the marketing team to execute high-impact strategies and deliverables. Oversees staffing, performance management, and career development. Maintains high standards of quality, efficiency, and brand compliance across all outputs.
Manages a high-volume content and production environment, including: Tens of thousands of annual photography assets Multi-terabyte content libraries Continuous video production and editing Ensures operational efficiency, organization, and scalability of all marketing workflows.
Qualifications
2-year degree from an accredited university in Business Administration, Marketing, or related major; 2 years’ experience in Hospitality Sales and Marketing, or a comparable professional area.
OR 4-year bachelor's degree in Business Administration, Marketing or related major; 2 years’ experience in Hospitality Sales and Marketing, or a comparable professional area.
Skills
Strategic thinking and problem-solving skills.
Strong communication and collaboration skills.
Ability to manage multiple projects simultaneously.
Experience with digital marketing platforms and tools.
Knowledge of Marriott and Disney marketing strategies and systems.
Excellent organizational and project management skills.
Ability to lead and mentor a team.
Proficiency in Microsoft Office Suite.
Benefits
Comprehensive benefits package including health insurance, retirement savings plan, paid time off, and more.
Pay
$121,000 - $167,000 annually
Schedule
Full Time