Director of Marketing

Position Summary

We are seeking a strategic and results-driven Director of Marketing to lead and grow our marketing efforts. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and support sales growth across multiple business segments.

Essential Duties and Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives and sales goals.
• Led demand generation campaigns across digital, email, content, and event marketing channels.
• Manage the marketing budget, allocate resources effectively, and measure ROI on all initiatives.
• Collaborate with sales, product management, and customer success teams to align marketing efforts with customer needs and market trends.
• Analyze market data, customer insights, and competitive intelligence to inform strategy and identify growth opportunities.
• Lead and mentor a high-performing marketing team, fostering innovation and accountability.
• Oversee key relationships with external agencies, vendors, and partners to support campaign execution and creative development.
• Track and report on key performance indicators (KPIs), adjusting strategies as needed to optimize results.

Required Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role.
• Proven success in developing and executing demand generation and lead nurturing programs.
• Strong understanding of digital marketing, CRM systems (e.g., Salesforce), and marketing automation platforms.
• Exceptional communication, leadership, and project management skills.
• An analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Experience in the building materials industry is a plus.

Competencies

• Safety: Safety is our priority and everyone’s responsibility.
• Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus, and we can create solutions that solve their needs.
• Integrity: Our words and actions reflect our values, and we hold respect for all individuals.
• Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
• Teamwork: We will trust the person and attack the process. Create Solutions Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
• Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
• Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.