Director of Marketing
M13 · Los Angeles, CA · 8 mo ago
HybridMarketing$190k–$210k/yrFull-time
What You’ll Be Doing
- Learn, develop, and align our strategy: Gain a deep understanding of the marketing and networking priorities across the firm and partner with senior leadership to define, build and execute on a cohesive marketing and network strategy, ultimately gaining buy-in from partners across the firm.
- Lead brand amplification: Oversee digital marketing (web, social, content distribution, SEO) and in-person programming to tell the M13 story.
- Own network growth: Build and nurture our network of founders, LPs, and GPs. Develop a network engagement plan and ensure regular touch points through events, Slack, newsletters, and other channels.
- Events & network strategy: Coordinate with our events production team to deliver high-impact IRL experiences that strengthen our ecosystem.
- Data & AI integration: Work alongside M13’s technology team to track reach, engagement, and audience specificity, and explore AI-powered tools to automate and scale network and marketing activities.
- Cross-functional collaboration: Provide clear communication and alignment across departments.
- Prioritization & execution: Set clear KPIs and collaborate with our tech team on measurement systems.
- Make tough trade-offs based on strategic goals, declining initiatives that don’t serve the vision.
- Communicate effectively with stakeholders on why decisions have been made.
- Measure progress and adjust tactics based on KPIs and feedback.
What Success Looks Like
- The firm is aligned around a shared marketing and network strategy, with clear and measurable objectives.
- Marketing KPIs (reach, engagement, and audience specificity) and network KPIs (network growth, focus, and engagement) are well-established, communicated, and met.
- M13’s increased brand reputation drives better deal flow, higher win rates, and effective investor relations.
- Making a significant impact in marketing and network impact and efficacy are measured objectively, and data is used consistently to refine tactics and demonstrate impact.