Director of Marketing

What You’ll Be Doing

• Learn, develop, and align our strategy: Gain a deep understanding of the marketing and networking priorities across the firm and partner with senior leadership to define, build, and execute on a cohesive marketing and network strategy, ultimately gaining buy-in from partners across the firm.
• Lead brand amplification: Oversee digital marketing (web, social, content distribution, SEO) and in-person programming to tell the M13 story.
• Own network growth: Build and nurture our network of founders, LPs, and GPs. Develop a network engagement plan and ensure regular touch points through events, Slack, newsletters, and other channels.
• Events & network strategy: Coordinate with our events production team to deliver high-impact IRL experiences that strengthen our ecosystem.
• Data & AI integration: Work alongside M13’s technology team to track reach, engagement, and audience specificity, and explore AI-powered tools to automate and scale network and marketing activities.
• Cross-functional collaboration: Provide clear communication and alignment across departments.
• Prioritization & execution: Set clear KPIs and collaborate with our tech team on measurement systems. Make tough trade-offs based on strategic goals, declining initiatives that don’t serve the vision. Communicate effectively with stakeholders on why decisions have been made. Measure progress and adjust tactics based on KPIs and feedback.

What Success Looks Like

• The firm is aligned around a shared marketing and network strategy, with clear and measurable objectives.
• Marketing KPIs (reach, engagement, and audience specificity) and network KPIs (network growth, focus, and engagement) are well-established, communicated, and met.
• M13’s increased brand reputation drives better deal flow, higher win rates, and effective investor relations.
• Making marketing and network impact and efficacy measurable and demonstrating impact.