Director of Marketing
About the role
The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in-house agency to act on behalf of the facility.
Responsibilities
- Directs the public relations image of the facility.
- Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
- Acts as facility spokesperson and liaison with the general public.
- Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
- Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
- Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
- Develops marketing materials and procedures to have the department function effectively as an in-house agency.
- Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
- Remains current on national trends in the industry and local market changes to best serve the facility.
- Maintains and increases facility signage revenues.
- Explores new avenues of revenue(s) for the facility.
- Develops and maintains a facility website.
- Supervises staff by interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Education And/or Experience: Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations, or related field preferred. Minimum of 4 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field, or equivalent combination of education and experience required.
- Exposure to and familiarity with similar facility environment: 2-3 years supervisory experience.
Qualifications
- Excellent communication, organizational and interpersonal skills required.
- Ability to effectively supervise staff.
- Ability to prioritize multiple projects.
- High aptitude for figures and advanced writing skills.
- Professional presentation, appearance, and work ethic.
Skills
- Professional presentation, appearance, and work ethic.
Benefits
Compensation: Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
Pay
Varies based on experience and qualifications.
Schedule
Varies based on experience and qualifications.