Director of Marketing
Key Responsibilities
- Build the brand
- Run the business
- Drive demand and conversion
- Lead teams and cross-functional execution
- Support omni-channel growth
What Success Looks Like, Year 1
- Sharpen Fera's positioning and messaging so the brand is more clearly differentiated in the market
- Improve the effectiveness of core digital touchpoints including PDPs, website content, and performance creative
- Establish a disciplined operating rhythm with clear briefs, priorities, forecasting, and measurement
- Deliver against topline and profit commitments while strengthening brand execution across touchpoints
- Build a high-performing team and strong cross-functional ways of working
- Build confidence that the business is being led with both strategic rigor and entrepreneurial speed
Ideal Candidate Profile
- Proven brand leader with strong commercial and P&L fluency
- Strong strategist who moves fluidly from insights to positioning to execution
- Equally credible in brand building and growth marketing
- Comfortable in a smaller, faster-moving environment where structure may need to be created, not inherited
- Experience leading and developing direct reports while collaborating with cross-functional and external partners
- Background in premium consumer brands, wellness, supplements, pet, or digitally native businesses strongly preferred
Minimum Requirements
- 7+ years of progressive marketing or brand management experience, including at least 2 years in a senior brand or marketing leadership role
- Experience leading integrated brand plans across digital and retail environments
- People leadership experience including direct management, coaching, and talent development
- Strong analytical and financial acumen
- Experience with agency management, creative development, brand storytelling, and performance optimization
- Excellent communication and collaboration skills to work cross-functionally and with external partners
- Bachelor's degree in Marketing required; MBA a plus
Compensation and Benefits
- The salary range for this position is $140,000 to $165,000 annually with potential for a bonus.
- Fera Pets offers a competitive Total Rewards package including medical and dental insurance, paid time off, maternity and paternity leave, remote flexibility, and a pet-friendly office in Los Angeles.
About Fera Pets
Fera Pets is a fast-growing, women-founded pet wellness brand co-founded by veterinarian Dr. Michelle Dulake. We create high-quality, science-backed supplements made with clean, filler-free ingredients that combine the best of Eastern and Western medicine. Our mission is simple: help pets live longer, healthier lives through better ingredients, sustainability, and radical transparency. Every batch is third-party tested with results published online, and we are proudly made in the USA in FDA-registered, GMP-compliant facilities. We are NASC-certified, PSC-accredited, and backed by General Mills' growth equity fund as we rapidly scale across digital and retail channels. At Fera, we value authenticity, collaboration, and a bias toward action. We are a small, fast-moving team where everyone contributes meaningfully, the environment is casual and fun, and the work is genuinely impactful. If you care about pets and want to help build the future of pet wellness, we would love to meet you.