Director of Marketing

OVERVIEW

The Director of Marketing at DeSales University is responsible for driving demand for the university's educational offerings through strategic and effective marketing efforts.

QUALIFICATIONS

• Bachelor’s degree required, Master’s preferred in communications, marketing, or management
• Minimum of eight years of experience in marketing, digital strategy, and/or enrollment management, with a strong preference for experience in higher education settings
• Proven track record of managing multi-channel brand campaigns that drive measurable results (lead generation and conversion)
• Direct experience managing digital advertising budgets and platforms, including Google Ads and Meta Business Suite
• Knowledge of social media platforms and digital advertising tools (Google, Meta)
• Technical proficiency in CRM (specifically Slate) and web Content Management Systems (CMS)
• Sensitive to issues of ethnicity, disability, and diversity
• Dedicated to the mission of a small, Catholic, liberal arts institution

KEY PERFORMANCE INDICATORS

• Inquiry quality and volume
• Stakeholder satisfaction
• Timely and thorough communication
• Strong initiative and project follow-through