Director of Marketing

Key Job Functions of a Director of Marketing

• Launch and manage Facebook advertising campaigns for new club openings, optimizing audience targeting to achieve the lowest cost per acquisition (CPA).
• Research and evaluate additional digital advertising platforms to enhance advertising reach and effectiveness.
• Provide comprehensive training and resources to field teams to support their development and improve performance.
• Visit clubs to deliver advanced social media training and provide hands-on support tailored to their specific needs.
• Generate and complete detailed weekly and monthly reports to track performance and progress and present to management on a weekly and monthly basis.
• Regularly update dashboards and reporting spreadsheets to ensure they accurately reflect the latest metrics and data.
• Create content for personal training and group fitness programs.
• Define and oversee monthly social media objectives to drive engagement and align with overall marketing goals.
• Analyze and monitor club sales reports in collaboration with the marketing team to assess performance and identify opportunities for growth.
• Optimize social media and website pages to maximize lead generation and attract potential prospects.

What we look for in a Director of Marketing

• Proven expertise in senior-level marketing roles, demonstrating strategic oversight and leadership in developing and executing high-impact marketing initiatives.
• Demonstrated proficiency in crafting clear, compelling written communication and effectively engaging with others through strong interpersonal skills.
• Expertise in developing and executing marketing strategies that drive results and maintain consistency across various locations.
• Demonstrated skill in managing multiple tasks simultaneously while prioritizing activities to ensure timely and successful outcomes.
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Open to traveling to various markets as needed to support and enhance business operations and initiatives.

The Ways You Can Benefit

• Medical, Dental, Vision
• 401K
• PTO
• Life Insurance, Short-term disability
• Free Crunch Fitness membership
• Discounted Personal Training Sessions
• Exciting team environment
• Growth opportunity in a rapidly growing company