Director of Marketing

About the role

The position leads the strategy, execution, and oversight of university-wide marketing and brand communications. It involves developing, managing, and measuring campaigns and content that promote Cal State Monterey Bay to prospective students, donors, alumni, and the general public.

Responsibilities

• Leads university-wide digital marketing and brand communications strategy.
• Oversees three functional teams: marketing/brand/social media, digital content, and photo/video.
• Supervises, supports, and represents staff and student employees across all marketing units.
• Develops and executes campaigns across web, email, social media, mobile apps, and other digital platforms.
• Directs CSUMB’s email tools and campaign strategy, including content development, testing, performance monitoring, and CRM integration.
• Oversees mobile application content strategy, governance, and audience targeting in alignment with institutional priorities and accessibility standards.
• Serves as CSUMB’s institutional brand manager, ensuring consistent visual and messaging standards across university units and affiliated organizations.
• Provides creative direction and content review for brand-aligned campaigns.
• Coordinates with the Public Information Officer (PIO) and News and Information Manager to promote university events, announcements, and strategic initiatives.
• Manages workflow systems, project timelines, and production schedules.
• Collaborates with Enrollment, Advancement, Athletics, and others to support strategic outreach.
• Led SEO, analytics, web accessibility, and content QA efforts.
• Leads implementation of marketing technology and automation tools.
• Promotes integrated campaigns with outside vendors, agencies, and internal teams.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related field.
• Minimum five years of progressively responsible experience in digital marketing or brand communications.
• At least two years of experience supervising professional or student staff.
• Master’s degree may substitute for one year of experience.

Qualifications

• Advanced understanding of brand strategy, digital marketing, and multimedia content development.
• Experience managing teams, campaigns, and cross-unit communications.
• Strong writing, editing, and creative direction skills.
• Proficiency in marketing platforms (CRM, CMS, analytics, SEO, mobile apps, email).
• Demonstrated ability to lead complex, multi-stakeholder projects.
• Excellent problem-solving, collaboration, and organizational skills.
• Knowledge of accessibility standards and legal compliance for digital content.

Skills

• Expertise in content marketing, accessibility, mobile communications, and web optimization.
• Demonstrated ability to build and measure campaign performance tied to strategic goals.

Specialized Skills

• Experience managing marketing operations, creative teams, and cross-functional planning systems.
• Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/Common Management System or equivalent information systems; drives; and internet browsers.
• Demonstrated understanding of and commitment to CSUMB’s market region and Founding Vision Statement.

Special Conditions Of Employment & Position Designations

• All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
• The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
• The position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
• Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
• May require evenings and/or weekend work.