Director of Marketing

What You’ll Do

• Drive demand generation and account-based marketing that builds qualified pipeline.
• Run campaigns end-to-end, from strategy and messaging through build and launch.
• Turn our positioning into market-facing stories and messaging that land with business buyers.
• Lead content and brand across formats: thought leadership, executive brand building, white papers, case studies, and web copy, with a consistent visual identity across channels.
• Partner with revenue leaders on sales enablement, and build a customer reference and advocacy motion that feeds case studies, testimonials, and proof points for active deals.
• Manage our website, PR, conferences, and externally facing presence.
• Own a lean, AI-native martech stack (CRM, automation, and analytics) and build AI into how the team works, with systems and workflows that let a small team operate like a much larger one.
• Lead and grow the marketing team and contractors, and own the marketing budget and vendor relationships, setting priorities and raising the bar on execution and measurement.
• Track performance and connect marketing activity to pipeline and revenue.

What You’ll Bring

• An AI-first approach to marketing. You already use AI tools daily and have built systems that scale a team’s output, well past personal productivity.
• Breadth across the marketing stack, having personally owned several of: demand gen, content, campaigns, sales enablement, web, and PR.
• A track record in smaller or high-growth environments where you wore many hats and helped build a go-to-market motion.
• Strong storytelling and messaging instincts. Our buyers are business leaders, so you can take complex AI solutions and tell the story in language that resonates with the business, grounded in the outcomes they care about.
• Executive presence. You can hold your own with senior leaders and be client-facing, including speaking to our work and case studies.
• Motivated and intellectually curious, ready to step up and take a big swing.

Why AnswerRocket?

• Lead high-visibility projects that transform how global organizations operate, adding immediate impact to your portfolio
• Work directly with senior executives at the world’s most interesting companies, building the consulting and strategic skills that accelerate your career
• Develop hands-on expertise with the latest AI technologies, from large language models to our proprietary development frameworks
• Learn from experienced mentors while taking ownership of complex technical and business challenges
• Grow rapidly in a fast-paced environment where innovation and initiative are rewarded