Director of Marketing

About the role

Abaco Systems is a global leader in modular, high performance, open architecture, standards-based rugged embedded computing for the most demanding applications in defense and industry. The Director of Marketing will play a strategic global leadership role responsible for planning, developing, and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.

Responsibilities

• Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
• Identify market trends, customer insights, and competitive landscape to inform strategic decision-making.
• Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment.
• Set clear goals and expectations, provide regular timely feedback, and support professional development.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives.
• Develop and maintain brand guidelines and standards.
• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition.
• Monitor campaign performance and adjust strategies as needed to achieve KPIs.
• Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising.
• Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit.
• Create compelling product narratives and materials for different target audiences.
• Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications.
• Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
• Stay up to date with industry trends and developments to drive innovation in marketing efforts.
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness.
• Monitor expenses and report on budget performance to senior management.
• Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact.
• Effectively communicate marketing strategies and results to senior management.
• Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore.

Qualifications

• Strong understanding of digital marketing channels, content creation, and lead generation.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Analytical mindset with proficiency in data-driven decision-making.
• Experience in B2B/B2C marketing, depending on the company's focus.
• Familiarity with marketing automation tools, analytics platforms, and CRM systems.
• Demonstrated ability to manage budgets and allocate resources effectively.