Director of Marketing

Key Responsibilities

• Leading the marketing team in the execution of all elements of the strategic marketing plan.
• Collaboration with cross-functional teams to evaluate strategic plan.
• Development and monitoring of marketing budget to include all downstream marketing elements.
• Develop and maintain brand guidelines including deployment of environmental branding at all retail locations.
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Negotiates contracts for services needed to execute a marketing strategy.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Recruits, interviews, hires, and trains supervisory and management staff in the department.

Required Qualifications

• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Experience managing the marketing function including strategy execution and management of a budget.
• Experience leading a team of direct reports and including across an organization.
• Experience playing golf at a competitive or collegiate level.
• Excellent verbal, written and interpersonal communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Ability to create, implement, and monitor budgets.
• Ability to adapt quickly to changing conditions and priorities.

Preferred Qualifications

• Bachelor's degree in Business, Marketing.
• At least ten years of experience in Retail and/or Sporting Goods marketing or a related field.
• In-depth knowledge of the golf industry.

Pay

Pay range for this position is $88,000 - $152,000 based on experience.