Director of Marketing and Business Development - Relocation Assistance

About the role

The Director of Marketing and Business Development will lead all marketing efforts to support a rehabilitation hospital ranked in the top 10% nationwide. This role requires a strong background in healthcare marketing and a passion for transforming lives through exceptional care.

Responsibilities

• Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
• Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
• Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
• Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
• Achieves budgeted volume goals for average daily census (ADC) and admissions.
• Ensures competency adherence for clinical liaisons.
• Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
• Captures all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
• Works in conjunction with clinical leadership to develop and promote new programs and services.
• Performs other job-related duties as assigned.

Requirements

• Minimum Education & Experience: Three years’ experience in healthcare marketing required. Five years current experience in healthcare industry preferred. OR one year working experience in ClearSky Hospital.
• Bachelor’s degree in healthcare field or marketing preferred.
• Supervisory experience strongly preferred.

Qualifications

• Must maintain acceptable driving record, current driver’s license, and insurability.
• Clinical licensure such as LPN/LVN, RT, RN, PT, OT, SLP preferred.

Skills

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to develop and implement successful strategic sales plans.
• Ability to prioritize, meet deadlines, and complete complex tasks.
• Ability to maintain quality and safety standards.
• Ability to work independently.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others at all levels of the organization.

Benefits

• Relocation assistance up to $5,000
• Tuition reimbursement/student loan repayment
• A competitive salary with quarterly bonus potential
• Comprehensive benefits (medical, dental, vision, 401k, PTO, paid holidays, life and accident insurance)
• Growth opportunities