Director of Marketing and Business Development - Sign-On Bonus Or Relocation Available

About the role

Our brand new state-of-the-art rehabilitation hospital in Cleveland, WI is seeking a Director of Marketing and Business Development to join our dynamic and thriving healthcare organization. This position is responsible for the planning and execution of all marketing efforts, including public relations, marketing, and sales, to ensure full occupancy of the hospital. The role also represents the hospital to local providers and promotes positive public relations and clinical services while integrating company values into daily practice.

Responsibilities

• Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based on data, trends, and market needs, identifying potential partnerships and growth opportunities within the region.
• Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, and government relations.
• Works with clinical leadership to develop and promote new programs and services and negotiates/renegotiates contracts with payors to generate volume.
• Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
• Ensures the liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and complies with company standards of conduct.
• Achieves budgeted volume goals for average daily census (ADC) and admissions.

Requirements

• Five years of current experience in the healthcare industry required.
• Three years of experience in hospital sales/marketing required.
• Bachelor’s degree in a healthcare field or marketing preferred.
• Supervisory experience preferred.
• Must maintain an acceptable driving record.

Benefits

• Competitive compensation.
• Comprehensive benefits package including medical, dental, and vision.
• 401k matching.
• Student loan repayment and tuition reimbursement.
• Professional development opportunities, including CEU opportunities.
• Health and wellness programs.
• Career advancement opportunities.
• Inclusive and supportive culture.
• Work-life balance.
• Employee recognition program.