Director, Marketing and Business Development (Sign-On Bonus Or relocation provided)

About the role

The Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts—including public relations, marketing, and sales—to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers, promotes positive public relations, and advances clinical services while integrating company values into daily practice.

Responsibilities

• Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based on data, trends, and market needs.
• Identifies potential partnerships and growth opportunities within the region, as well as methods to enhance departmental efficiency.
• Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, and outpatient visits.
• Ensures the liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and complies with company standards of conduct.
• Achieves budgeted volume goals for average daily census (ADC) and admissions.
• Ensures competency adherence for clinical liaisons.
• Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
• Coordinates all marketing and public relations activities, such as exhibits at conferences, seminars/in-services, advertising, media relations, and government relations.
• Collaborates with clinical leadership to develop and promote new programs and services.
• Completes required trainings as assigned.
• Performs other job-related duties as assigned.

Requirements

• Minimum of three years’ experience in healthcare marketing required; five years of current experience in the healthcare industry preferred.
• Alternatively, one year of working experience at ClearSky Hospital.
• Bachelor’s degree in a healthcare field or marketing preferred.
• Supervisory experience strongly preferred.
• Must maintain an acceptable driving record, current driver’s license, and insurability.
• Clinical licensure such as LPN/LVN, RT, RN, PT, OT, or SLP preferred.

Skills

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, and other factors impacting hospital operations.
• Proficient in MS Office software, including Excel, Word, Outlook, and PowerPoint.
• Effective organizational and time management skills.
• Strong written and verbal communication skills.
• Ability to develop and implement successful strategic sales plans.
• Ability to prioritize, meet deadlines, and complete complex tasks.
• Ability to maintain quality and safety standards.
• Ability to work independently and maintain confidentiality.
• Ability to collaborate professionally with others at all levels of the organization.

Physical Requirements

• A significant amount of standing, sitting, and driving, often for prolonged periods.
• Lifting/exerting up to 25 lbs.
• Ability to hear overhead pages.
• Sufficient manual dexterity to operate equipment and a computer keyboard.
• Close vision and the ability to adjust focus.