Director of Marketing and Business Development
ClearSky Health · Eau Claire, WI · 2 mo ago
MarketingFull-time
Job Summary
The Director of Marketing and Business Development will play a key role in launching and shaping the ClearSky Rehabilitation Hospital's community presence, driving strategic growth, and expanding access to exceptional, patient-centered care.
What We Offer
- Competitive Compensation
- Comprehensive Benefits Package including Medical, Dental, Vision
- 401k Matching
- Student Loan Repayment and Tuition Reimbursement
- Professional Development Opportunities
- Health and Wellness Programs
- Career Advancement
- Inclusive and Supportive Culture
- Work Life Balance
- Employee Recognition Program
Job Duties
- Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs
- Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department
- Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Works in conjunction with clinical leadership to develop and promote new programs and services
- Negotiates/renegotiates contracts with payors to generate volume
- Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
- Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct
- Achieves budgeted volume goals for average daily census (ADC) and admissions
Requirements
- Five years current experience in healthcare industry required
- Three years’ experience in hospital sales/marketing required
- Bachelor’s degree in healthcare field or marketing preferred
- Supervisory experience preferred
- Maintains acceptable driving record