Jobs · Marketing · Wisconsin

Director of Marketing and Business Development

ClearSky Health · Eau Claire, WI · 2 mo ago
MarketingFull-time

Job Summary

The Director of Marketing and Business Development will play a key role in launching and shaping the ClearSky Rehabilitation Hospital's community presence, driving strategic growth, and expanding access to exceptional, patient-centered care.

What We Offer

  • Competitive Compensation
  • Comprehensive Benefits Package including Medical, Dental, Vision
  • 401k Matching
  • Student Loan Repayment and Tuition Reimbursement
  • Professional Development Opportunities
  • Health and Wellness Programs
  • Career Advancement
  • Inclusive and Supportive Culture
  • Work Life Balance
  • Employee Recognition Program

Job Duties

  • Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs
  • Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department
  • Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
  • Works in conjunction with clinical leadership to develop and promote new programs and services
  • Negotiates/renegotiates contracts with payors to generate volume
  • Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
  • Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct
  • Achieves budgeted volume goals for average daily census (ADC) and admissions

Requirements

  • Five years current experience in healthcare industry required
  • Three years’ experience in hospital sales/marketing required
  • Bachelor’s degree in healthcare field or marketing preferred
  • Supervisory experience preferred
  • Maintains acceptable driving record

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