Director of Marketing and Business Development

About the role

The Director of Marketing and Business Development plays a crucial role in transforming the lives of patients at our hospital through strategic marketing and business development efforts.

Responsibilities

• Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
• Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
• Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
• Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
• Achieves budgeted volume goals for average daily census (ADC) and admissions.
• Ensures competency adherence for clinical liaisons.
• Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
• Captures all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
• Works in conjunction with clinical leadership to develop and promote new programs and services.
• Completes required trainings, as assigned.

Requirements

• Three years’ experience in healthcare marketing required. Five years current experience in healthcare industry preferred.
• OR one year working experience in ClearSky Hospital.
• Bachelor’s degree in healthcare field or marketing preferred.
• Supervisory experience strongly preferred.

Minimum Job Requirements

• Minimum Education & Experience: Three years’ experience in healthcare marketing required. Five years current experience in healthcare industry preferred.
• One year working experience in ClearSky Hospital.
• Bachelor’s degree in healthcare field or marketing preferred.
• Supervisory experience strongly preferred.

Required Knowledge, Skills, And Abilities

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Demonstrates proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to develop and implement successful strategic sales plans.
• Ability to prioritize, meet deadlines, and complete complex tasks.
• Ability to maintain quality and safety standards.
• Ability to work independently.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others at all levels of the organization.

Physical Requirements

• A significant amount of standing, sitting, and driving, often for prolonged periods.
• Lifting/exerting of up to 25 lbs.
• Ability to hear overhead pages.
• Sufficient manual dexterity to operate equipment and computer keyboard.
• Close vision and the ability to adjust focus.