Director of Marketing and Business Development
About the role
The Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility.
Job Duties
- Create and implement the quarterly marketing/growth plan.
- Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
- Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
- Cook up and implement monthly direct mail pieces to inquiries and professional referral sources.
- Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
- Train other department heads on the role of marketing and customer service.
- Develop backup procedure with Administrator for tours when Director of Admissions and Marketing not available.
- Train backup designees on process of giving tours and taking inquires.
- Maintain records and results on all referral and conversion activity.
- In concert with Administrator, provide feedback and perform customer problem resolution.
- Cook up and implement press releases and public relations activities with area media.
- Cook up and implement monthly direct mail pieces to inquiries and professional referral sources.
- Coordinate, train, and orient new marketing and sales' new hires.
- Aid in the development and placement of media advertisements and creative.
- Serve on community boards/associations (i.e. chamber of commerce).
- Establish a process to qualify residents for admission utilizing CareOne's financial and medical criteria.
- Must submit and oversee staff marketing, census and sales reports as required using company developed reporting tools.
- Maintain records and results on all referral and admission activity.
- Serve on Quality Assurance committee for the facility.
- In concert with the administrator, provide feedback, performance appraisals and ongoing coaching to marketing staff.
- Oversee pre-admission room checks with the housekeeping Supervisor.
- Inform appropriate staff of incoming admissions prior to arrival.
- Ensure that patient and family are appropriately welcomed and settled on admission day.
- Complete sign in paperwork in a timely fashion.
Job Requirements
- Bachelor's Degree in Marketing, Business, Communications or related field
- 3-5 years' experience in sales and marketing and/or a related healthcare field
- Healthcare work experience - preferred
- Social Work experience - preferred
- Sales and Marketing experience preferred
- Affiliated living and skilled nursing facility experience preferred
Benefits
- Comprehensive Healthcare Benefits
- Multiple Medical Plans Including Pharmacy
- Multiple Dental Plans
- Vision Plan
- Health Savings Account (eligibility restrictions apply)
- Flexible Spending Accounts
- Voluntary Life and AD&D
- Short-Term and Long-Term Disability Plans
- Hospital Indemnity Insurance
- Critical Illness Insurance
- Accident Insurance
- Whole Life Insurance
- Medicare Employee Assistance Legal Plan
- Commute Benefits
- 401k Retirement Plan
- Employee Assistance Program (available to all employees)
- Paid Time Off
- Vacation
- Sick Plans in accordance with state laws
About Us
The CareOne mission is to define excellence within the health care community. We are dedicated to Maximizing Patient Outcomes. We treat Residents, their families and each other with respect, dignity and compassion. Through a collaborative and consultative approach, we strive to provide a framework of strength and stability for our Centers and Communities. We work to maintain the highest standards of care and service for Residents, families and our valued employees. We are proud to Offer the following benefits to Part-time (22.5+ hours/week) and Full-time Employees: