Director of Integrated Brand Marketing

About the role

We're looking for a Director of Integrated Brand Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR. This role shapes how Fellow shows up culturally, socially, and publicly.

What You'll Do

• Integrated Strategy & Planning: Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
• Campaign Planning: Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
• Integrated Briefs: Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
• Define Campaign Objectives: Define campaign objectives, KPIs, and success metrics across the full funnel.
• Influencer Marketing (Direct Ownership): Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
• Creator Ecosystem: Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
• Influencer Sourcing: Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
• Influencer Content Alignment: Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
• Performance Amplification: Partner with Performance Marketing to leverage creator content for paid amplification.
• Public Relations (Direct Ownership, Agency Management): Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
• PR Strategy: Manage PR agency partners and/or internal resources.
• Media Relationships: Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.
• Storytelling Integration: Ensure PR storytelling is integrated with influencer, social, and campaign narratives.
• Campaign Execution & Budget Management: Oversee execution of campaigns across owned, earned, and paid channels.
• Cohesive Storytelling: Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.
• Consistent Execution: Partner closely with Creative to bring campaigns to life with consistency and craft.
• Launch Execution: Drive flawless launch execution with clear timelines, milestones, and accountability.
• Performance & Optimization: Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.
• Optimization: Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.
• Reporting Frameworks: Build reporting frameworks that clearly communicate impact to leadership.
• Team & Cross-Functional Leadership: Manage 1+ direct reports and agency partners, with potential to grow the team over time.
• Scalable Processes: Build scalable processes, playbooks, and calendars for integrated execution.
• Connector Role: Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.
• Mentorship: Mentor and develop a high-performing, collaborative team.

Qualifications

• Experience: 10+ years of experience in integrated marketing, brand marketing, or growth marketing.
• Leadership: Proven experience leading Influencer Marketing and PR for premium consumer brands.
• Strategy: Strong track record of launching products and scaling integrated, earned-led campaigns.
• Budget Management: Experience managing budgets, teams, and agency partners.

Skills & Mindset

• Strategic Thinker: Deep understanding of influencer ecosystems, media relations, and cultural marketing.
• Operational Discipline: Strong creative instincts with a sharp eye for design and storytelling.
• Data-Driven: Exceptional communicator, relationship builder, and people leader.
• Fast-Moving Environment: Thrives in fast-moving, highly collaborative environments.

Bonus Points

• Experience: In DTC or omnichannel retail.
• Background: In design-led, lifestyle, or premium home brands.
• Passion: For coffee, design, and elevating everyday rituals.

Why You'll Love This Role

• Competitive Compensation: Including employee equity plan.
• Generous Paid Time Off Plan: Generous paid time off plan.
• 401(k) with Company Contribution: 401(k) with company contribution after 6 months of employment.
• Medical/Dental/Vision Insurance: Medical/dental/vision insurance.
• Better Yourself Wellness Credit & Better Your Community Donation Matching: Better Yourself Wellness credit & Better Your Community donation matching.
• Monthly Fitness Stipend: Monthly Fitness Stipend.
• Summer Fridays: Summer Fridays.
• Paid Parental Leave: Paid Parental Leave.
• Discount on Fellow Products: Generous discount on Fellow products.
• Best Coffee Anywhere: Best coffee anywhere.

Pay

Salary Range: $180,000–$190,000 (final offer dependent on level and experience). Plus, bonus and equity package.