Director of Brand and Integrated Marketing

What You’ll Own

• Develop and scale breakthrough, culturally resonant brand platforms across channels.
• Led fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.
• Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.
• Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints.
• Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels.
• Create a content and moments calendar that embeds Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.
• Work internally and with agencies and creators to build content capabilities for the brand.

Cross - Functional Integration

• Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing.
• Align teams around a shared campaign vision and ensure execution is coordinated and efficient.
• Partner closely with media and creative agencies to elevate and scale ideas.

Budget & Scale

• Manage and deploy brand budgets with discipline and ambition.
• Make informed investment decisions across channels to balance reach, resonance, and return.
• Build the systems and frameworks that enable brand efforts to scale over time.

Measurement & Optimization

• Define how success is measured across brand and business outcomes.
• Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.
• Continuously optimize creative and channel mix while protecting long-term brand equity.
• Connect integrated campaigns directly to measurable business impact.

Creative Leadership

• Bring original thinking and strong creative instincts to campaign development.
• Manage agencies in partnership with our creative team to bring our biggest ideas to life.
• Elevate the quality of work across every channel.
• Champion ideas that break through while remaining grounded in strategy and results.

Build the Function

• Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment.
• Establish repeatable processes for integrated campaign development.
• Hire and develop a high-performing brand and integrated marketing team over time.