Director of Growth

About the role

Ziflow is the leading creative collaboration platform helping agencies and brands streamline feedback and approval for creative assets — from concept to delivery. Customers include Toyota, McCann Worldgroup, AWS, Doordash, Williams Sonoma, and Bark. Founded in 2016, Ziflow serves thousands of customers globally, with team members in the US, UK, Poland, Canada, and South Africa. The executive team has a proven track record of building, scaling, and successfully exiting SaaS businesses.

The Director of Growth is a highly strategic and cross-functional role in the marketing organization, reporting to the VP of Marketing. This role owns the strategy behind the demand engine and is accountable for its results, translating the funnel, market, and buyers into programs that scale the inbound-led engine while building targeted outbound as an expansion motion. The role is hands-on: building and running campaigns and messaging that drive pipeline, owning performance marketing, and leading a team spanning lifecycle and content. This role serves as connective tissue between sales, revenue operations, and product marketing, giving sellers the pipeline and plays to win new business, and keeping marketing accountable to the number. The Director works closely with the GTM Engineer who owns the systems and data that power programs. This is a high-visibility role with real ownership, measured on outcomes, not just outputs.

Responsibilities

• Demand generation strategy: Own the demand generation strategy across inbound, performance, intent, lifecycle, and SEO/organic. Translate funnel and market insights into a prioritized plan to hit pipeline goals set by the executive team, with a clear point of view on investment allocation. Set and manage marketing targets that ladder up to goals across top and middle of funnel, qualified pipeline, and marketing-sourced revenue, and be accountable for delivering against them.
• Campaigns and messaging: Plan and run integrated, multi-channel campaigns that create and move pipeline, from concept through execution and readout. Own messaging, offers, and narrative across ads, outbound, and landing pages in one consistent voice, and set direction for the Lifecycle Manager to carry into email and nurture. Partner with Product Marketing and Content to keep the story aligned from first touch to close.
• Paid media and performance: Own strategy and hands-on execution across paid search, paid social, and retargeting, including Google Ads, LinkedIn, and retargeting platforms. Manage channel budget and optimize continuously for cost efficiency, measured on CAC and cost per opportunity rather than volume. Test and iterate across audiences, creative, and landing pages, and maintain visibility into where spend is working and where it is not.
• Lifecycle and database marketing: Own the lifecycle and database strategy, and direct the Lifecycle Manager who runs it: segmentation, reactivation,