Director of Growth

About the role

The Director of Growth at Redirect Health is responsible for developing and executing the company's integrated growth marketing strategy. This role oversees multiple channels including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content, partnerships, and emerging channels.

Responsibilities

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
• Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
• Build scalable systems for experimentation, testing, optimization, and rapid iteration
• Align brand, growth, content, and customer experience into one cohesive growth engine

Qualifications

• 7+ years of experience leading growth marketing, demand generation, or performance marketing teams
• Experience owning multi-channel growth strategies beyond paid media alone
• Scaling acquisition programs with meaningful budget responsibility
• Highly analytical and comfortable making decisions based on data and customer insight
• Strategically minded with hands-on execution ability
• Understanding of modern AI tools, automation, and the future direction of AI-enabled marketing
• Excited by the opportunity to help build agentic AI workflows and scalable marketing systems
• Thrives in fast-moving, high-accountability environments
• Simplifies complexity and focuses teams around execution and outcomes
• Builds strong relationships and collaborates effectively across departments
• Energized by mission-driven work that directly impacts families and healthcare accessibility

Benefits

• Salary: $120,000 – $150,000 per year
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing