Director of Growth

Responsibilities

• Develop and execute the overall growth marketing strategy aligned with revenue objectives.
• Build quarterly and annual marketing plans focused on pipeline generation and customer acquisition.
• Establish KPIs, reporting dashboards, and operating rhythms to measure performance.
• Balance short-term pipeline goals with long-term brand growth initiatives.
• Lead integrated demand generation programs across digital, paid media, organic marketing, account-based marketing (ABM), content, events, and partnerships.
• Optimize marketing channels to maximize lead quality, conversion rates, and ROI.
• Partner closely with Sales and Revenue Operations to align marketing initiatives with revenue goals.
• Own website strategy and performance as a primary demand generation channel.
• Drive conversion rate optimization through landing page improvements, A/B testing, and user experience enhancements.
• Continuously improve visitor-to-lead and lead-to-opportunity conversion metrics.
• Oversee content strategy supporting demand generation, thought leadership, SEO, and customer education.
• Lead public relations, brand awareness initiatives, sponsorships, webinars, and industry events.
• Ensure consistent messaging across all marketing channels.
• Lead, mentor, and develop a high-performing marketing team.
• Manage external agencies, contractors, and marketing partners.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Monitor marketing performance across traffic, leads, pipeline, customer acquisition, and revenue.
• Present performance metrics and strategic recommendations to executive leadership.
• Utilize data to optimize marketing investments and improve campaign effectiveness.

Qualifications

• 7+ years of progressive B2B SaaS marketing experience, including leadership responsibilities.
• Experience working in a startup or high-growth technology company is required.
• Proven success building and scaling demand generation programs that drive measurable pipeline and revenue growth.
• Experience leading growth marketing, demand generation, ABM, digital marketing, and content strategy.
• Strong knowledge of paid media, SEO, website optimization, email marketing, and marketing automation.
• Experience partnering closely with Sales and Revenue Operations teams.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Google Analytics (GA4), and digital advertising platforms.
• Strong analytical mindset with experience measuring marketing performance and optimizing ROI.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Experience leveraging AI tools and emerging marketing technologies to improve efficiency and accelerate growth is highly desirable.