Director of Growth and Market Strategy

About the role

The Director of Growth and Market Strategy leads Blossom ABA Therapy’s entire growth function. This includes marketing, digital strategy, business development, referral outreach, branding, and employee engagement. The mission is to build a predictable, scalable growth engine that increases client leads, strengthens referral relationships, enhances brand visibility, and supports employee recruitment.

This executive-level leader oversees all digital and field-based growth activities. The role includes direct supervision of the Director of Business Development and full responsibility for managing digital vendors. The Director ensures that digital strategy, referral development, and brand positioning work together as a unified system. This position requires strategic thinking, operational discipline, and the ability to lead teams and vendors toward measurable outcomes.

Responsibilities

• Strategic Growth Leadership
  • Develop and execute Blossom’s annual and quarterly growth strategy.
  • Own Scorecard metrics related to referrals, digital performance, and lead generation.
  • Build systems that support predictable client and employee pipelines.
  • Identify new markets, partnerships, and community opportunities.
  • Align growth initiatives with organizational priorities and quarterly Rocks.
• Business Development Leadership
  • Provide executive oversight to the Director of Business Development.
  • Ensure referral development strategy is aligned with digital campaigns.