Director of Growth & Strategy
Location: Anaheim, CA | Hybrid – 2 Days On-Site, 3 Days Work From Home
About the Role
We are seeking a strategic, analytical, and results-driven Manager of Sales & Growth to lead revenue growth initiatives and build high-performance sales systems within a growing organization. This role will be responsible for driving new account acquisition, expanding revenue within existing accounts, identifying new markets and verticals, and developing the sales infrastructure needed to support scalable growth. This is a strategic and analytical sales leadership position, focused on measurable revenue outcomes rather than traditional client relationship maintenance. The ideal candidate will have a proven track record of growing revenue, building sales processes and infrastructure within a small to mid-sized company, and using data and CRM systems to drive sales performance. This position offers significant visibility and the opportunity to directly influence the company's growth strategy, sales culture, and long-term revenue performance.
Responsibilities
- Drive new business acquisition and develop strategies to increase revenue and spend across existing accounts.
- Identify and penetrate new vertical markets, buying groups, customer segments, and growth opportunities.
- Develop and execute annual revenue growth plans, including strategies to increase average revenue per account and improve overall profitability.
- Build and maintain accurate revenue forecasting models while monitoring pipeline performance, close rates, revenue mix, and margin contribution.
- Partner with Marketing to develop targeted campaigns, improve lead quality, strengthen the corporate sales pitch, and increase lead-to-revenue conversion.
- Build, manage, and optimize sales infrastructure within Zoho CRM, including pipeline management, reporting, workflows, lead flow, and data visibility.
- Lead, coach, and hold the sales team accountable through structured performance management, KPI tracking, daily deal strategy, and pipeline reviews.
- Actively support the closing of high-value and complex deals while maintaining strategic oversight of top revenue-generating accounts and proactively addressing risks.
- Evaluate pricing, product mix, customer benefits programs, and new product opportunities to drive revenue growth and profitability.
Qualifications
- 7–10+ years of progressive experience in growth-focused sales leadership, business development, or revenue growth roles.
- Proven track record of driving measurable revenue growth and successfully acquiring new business.
- Experience building and implementing sales infrastructure, processes, and systems within a small to mid-sized company.
- Strong proficiency with CRM systems; experience with Zoho CRM is strongly preferred, including pipeline management, reporting, workflow automation, and sales process optimization.
- Strong financial acumen with the ability to analyze revenue, margins, pricing, product mix, and profitability.
- Advanced proficiency in Microsoft Excel, including data analysis, financial modeling, forecasting, and reporting.
- Demonstrated experience leading, coaching, and holding sales teams accountable to measurable performance goals.
- Highly analytical and data-driven with the ability to translate complex sales and financial data into actionable business strategies.
Preferred Qualifications
- Experience in a service-based or B2B industry.
- Experience developing sales compensation plans, pricing strategies, and new product or market expansion initiatives.
- Experience partnering closely with Marketing on demand generation and lead conversion strategies.
Pay
The salary range for this position is expected to be between $90,000 – $120,000 per year, depending on experience and other qualifications of the successful candidate. This position is also eligible for commission based on performance and subject to the terms of the Company's applicable plans.
Schedule
Hybrid – 2 Days On-Site, 3 Days Work From Home
Benefits
- Medical, Dental, Vision
- 401(k)
- Paid Time Off