Director of Field Package Marketing- Pacific

Position Summary

The Director, Field Package Marketing contributes expertise in a discipline area to support discipline and/or business objectives. Setting function strategy in alignment with broader business objectives, the Director serves as a recognized authority in area of specialty, interfacing with other areas. The Director supports the execution, optimization, and performance of Encore, RSVP, and related package marketing programs across assigned markets.

Duties / Responsibilities

• Drive sales performance through improved execution of package programs and field marketing initiatives.
• Support the development and implementation of scalable package marketing programs designed to improve tour growth, lead quality, and customer experience.
• Conduct site visits, field observations, and operational assessments to evaluate program effectiveness and identify opportunities for improvement.
• Provide functional leadership, strategic guidance, and performance consultation to Encore Sales Executives and field leadership teams.
• Identify, document, and facilitate the adoption of operational best practices across markets.
• Evaluate package performance, promotional effectiveness, and customer engagement initiatives to optimize business outcomes.
• Support the development, implementation, and governance of operational frameworks, policies, procedures, and performance standards.
• Develop reporting mechanisms and performance dashboards to provide visibility into program effectiveness by market, segment, and initiative.
• Support budget management, resource prioritization, and operational efficiency initiatives.
• Provide operational insights and strategic recommendations to senior leadership to improve program performance and business outcomes.
• Influence field performance through operational observations, training partnerships, performance analytics, and targeted intervention strategies.
• Serve as the enterprise subject matter expert for package marketing programs within assigned markets.
• Recognize and celebrate team successes while fostering a culture of accountability, continuous improvement, and operational excellence.

Business Partnership

• Partner with Sales Operations, Resort Operations, Marketing, and Field Leadership to ensure successful deployment and adoption of enterprise package marketing programs.
• Partner with Training and Field Leadership to develop targeted training strategies, coaching interventions, and performance improvement plans.
• Collaborate with cross-functional partners to improve operational execution, customer experience, and financial performance.
• Partner with site leadership to establish accountability measures and performance improvement initiatives.

Building Successful Relationships and Driving Performance

• Serve as the primary field liaison between enterprise functions and sales center operations.
• Build strong relationships with field leadership teams to support operational excellence and business growth.
• Facilitate communication and alignment between corporate initiatives and field execution.
• Lead through influence, expertise, collaboration, and partnership to drive execution and business outcomes.

General Department Operations

• Performs more complex quantitative and qualitative analysis for business processes and/or projects.
• Manages small projects, business processes or parts of larger ones.
• Responds to, solves, and makes decisions on more complex/non-routine business requests with limited to moderate risk.
• Responsible for own work and contributing to team, department and/or business results.
• May direct work of non-management staff.
• Aids more senior associates in achieving business results by identifying opportunities to enhance the effectiveness of business processes, providing training and technical guidance to less senior staff, and participating in setting department operating plans.
• Recognizes and celebrates team successes, achieving results against budget within scope of responsibility, demonstrating an awareness of personal strengths and areas for improvement, and acting independently to improve and increase skills and knowledge.