Director of Expert Supply Growth

About the role

We are hiring a Director of Expert Supply Growth to build and lead the engine that brings high-quality experts into Snorkel’s AI Expert Network. This role is hybrid (3 days/week in office) in San Francisco, CA or New York, NY. This role owns supply acquisition end to end: translating demand for specific skills and domains into a channel strategy, then ensuring those channels produce qualified experts who activate, complete accepted work, and remain available when the business needs them. You will lead a portfolio that includes scaled acquisition, referrals and community, partnerships with industry organizations and higher-education institutions, and BPO and staffing partners. You will decide which levers to use by domain, geography, worker type, lead time, quality, and economics, then build the team, systems, partnerships, and operating cadence required to scale them.

Responsibilities

• Define the long-term expert acquisition strategy. Determine how Snorkel will attract, develop, and retain the expert capabilities that strengthen its AI Expert Network as a strategic asset.
• Build a differentiated base of human intellectual capital through distinctive sourcing channels, trusted communities and partnerships, and durable expert relationships.
• Focus investment on capabilities and network strengths that improve the company’s ability to serve customers and are difficult for competitors to replicate.
• Own the end-to-end supply growth strategy. Translate current and projected demand into acquisition targets by skill, domain, geography, worker type, and timing. Set the operating plan and stay accountable through successful activation and first accepted work.
• Lead the channel portfolio. Decide the right mix across paid acquisition, recruiting, referrals and community, organic growth, industry and higher-education partnerships, BPO and staffing partners, and new levers. Design and own Snorkel’s expert referral program, including its incentives, operating model, and performance measures. Shift investment as demand and channel performance change.
• Own efficient growth across channels. Set and manage CAC targets for every acquisition channel, and continually bring them down through better targeting, conversion, partner economics, and operating efficiency. Build reliable attribution, set test budgets and success thresholds, and scale or stop channels based on the cost of producing qualified, activated experts who complete accepted work—not leads or sign-ups alone.
• Develop industry and higher-education partnerships. Build relationships with professional associations, domain-specific industry groups, colleges, graduate programs, research labs, and other institutions that can provide scarce expert talent. Turn one-off relationships into repeatable programs.
• Expand and manage the BPO and vendor portfolio. Source and onboard partners