Director of Enrollment Services

About the role

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere. At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, with a preference for candidates who are in or open to relocating to the Oklahoma City metro area. This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City are preferred. Remote work options are available for candidates in Colorado, Arizona, Texas, and Florida.

Responsibilities

• Own the strategy, operational effectiveness, student experience, and performance of the assigned enrollment portfolio, including progress toward application, progression, readiness, and start objectives.
• Translate organizational priorities and enrollment goals into clear departmental plans, expectations, operating rhythms, and measurable outcomes, while contributing directly to the development of organizational vision alongside senior leadership.
• Own budget, staffing, and resource allocation decisions for the assigned portfolio, ensuring spend and headcount are deployed effectively against enrollment priorities and reported accurately to executive leadership.
• Forecast performance, assess risks and opportunities, and maintain a clear view of pipeline health across programs, markets, teams, and upcoming starts.
• Maintain results by assessing performance, identifying root causes, developing recovery strategies, assigning ownership, executing action plans, and monitoring progress while maintaining compliance and service quality.
• Communicate performance, risks, strategy, and resource needs clearly to executive leadership and key stakeholders, and participate as a contributing voice in business level decisions that affect enrollment strategy.
• Lead, motivate, coach, and develop Enrollment Managers and their teams to achieve goals while delivering a consistent, student‑first experience.
• Establish clear expectations for leadership, outreach, follow‑up, student progression, quality, compliance, pipeline management, documentation, collaboration, and performance outcomes.
• Create a performance culture in which strong performance is recognized and performance gaps are addressed promptly, consistently, and fairly in accordance with OUES practices and applicable policies.
• Ensure performance expectations balance student experience, service quality, compliance, operational effectiveness, student progression, and enrollment outcomes.
• Conduct regular one‑on‑ones, leadership coaching, talent reviews, performance check‑ins, and documented follow‑up with direct reports.
• Build leadership capability and succession strength by developing managers, identifying emerging talent, and reinforcing effective coaching practices.
• Foster a positive, inclusive, collaborative, and results‑oriented culture grounded in trust, transparency, and continuous improvement.
• Develop and execute enrollment strategies that improve prospective student engagement, progression, readiness, start outcomes, and operational consistency.
• Use data, quality insights, student feedback, and frontline observations to identify trends, barriers, process gaps, and opportunities for improvement.
• Ensure consistent adoption of approved enrollment processes, outreach practices, CRM standards, reporting tools, conversation guides, and workflows.
• Lead continuous improvement efforts that strengthen execution, scalability, compliance, employee effectiveness, and the prospective student experience.
• Evaluate the effectiveness of strategies and interventions, adjust based on results, and sustain improvements through follow‑through.
• Guide the successful implementation of new programs, tools, processes, and organizational changes within Enrollment Services, including leading teams through uncertainty and shifting priorities.
• Monitor higher education enrollment trends and the competitive landscape, and bring relevant insights into departmental strategy and planning.
• Partner with Marketing, Program Success, Operations, university stakeholders, and internal teams to support start objectives and improve performance and student experience across the enrollment journey.
• Co‑own, alongside peer leaders, data‑informed decisions on lead quality, student progression, operational bottlenecks, program readiness, and student experience concerns, not only surfacing recommendations but shaping the resulting direction.
• Represent Enrollment Services in cross‑functional planning, performance reviews, process design, and strategic initiatives.
• Ensure departmental feedback and frontline insights are incorporated into broader organizational decisions and improvement efforts.
• Collaborate with university partners and support functions to ensure prospective students receive timely, accurate, and transparent information throughout the enrollment process.

Qualifications

The successful candidate is an experienced enrollment and people leader who owns results, sets clear direction, translates goals into practical strategies, manages departmental budget and resources, and adjusts quickly when