Director of Ecommerce - Pico Rivera, CA

Founded and headquartered in California, Feit Electric is celebrating over 45 years as a leading global lighting and smart home brand. Through innovative design, supply chain expertise, and industry-leading technology, Feit Electric offers its customers a full portfolio of reliable lighting products, including home décor lighting collections, light fixtures, smart and feature-rich high-performance lighting solutions, Home Safety products, and a full line of general household specialty light bulbs in all shapes, sizes, and configurations.

Feit Electric started with the hard work of one American family who built a thriving business on a foundation of customer obsession, nimble execution, and relentless pursuit of market disruption. It grew into a company of hundreds of hardworking employees across the United States who pride themselves on making quality lighting products widely available for everyday homes. We celebrate the richness of everyday life, real people, and hard work. We obsess over making lighting smarter, safer, more energy-efficient, and more beautiful. Our goal is to make lighting fit seamlessly into your life so you can focus on making memories with family and friends.

About the role

The Director of Ecommerce owns the digital commerce strategy and P&L across Feit’s multi-brand portfolio, Feit, LIFX, Cree at Lowe’s, Good Earth Lighting, USI, and private label, spanning Amazon (1P/3P), DTC (lifx.com and international), the Feit B2B Portal, retailer dot-coms, and emerging marketplaces. The role owns Amazon and marketplace ad execution, partners with the Director of Digital Marketing on retailer.com retail media and on social, influencer, and affiliate program selection, and owns the commerce-attributed outcomes from those programs. The mission: build digital into a self-sustaining growth engine that diversifies Feit's revenue base away from brick-and-mortar concentration, in close partnership with channel sales, marketing, and operations.

Reports to: VP of Sales
Direct Reports: Digital team across DTC, Marketplace, Sales Operations, Advertising, Analytics

Responsibilities

• Strategy & P&L: Own the multi-year digital strategy and full P&L (revenue, margin, media, fees, fulfillment, contribution margin), including annual plans, forecasts, and executive reporting. Lead the digital pillar of Feit Electric’s growth plan, with explicit targets for digital as a share of total company revenue; set channel architecture and digital pricing strategy with Sales and Brand.
• Sales & Marketing Partnership: Partner directly with channel sales leaders for each major retailer (Home Depot, Lowe's, Costco, Walmart, Target, Best Buy, Amazon, and others) to set joint digital strategy, integrate digital into the company’s plan, and align on shared revenue and share goals. Co-develop the digital roadmap with Marketing, translating brand strategy into commerce strategy across Feit, LIFX, Good Earth, USI, and Cree, and serve as the senior digital voice in top-retailer meetings.
• Channel Management: Own Amazon (1P/3P), DTC (lifx.com and international Shopify), the Feit B2B Portal, and collaborate with retailer dot-coms (Home Depot, Lowe's, Costco, Walmart, Target, Wayfair, Best Buy, and others), driving performance across content, retail media, digital shelf, and joint planning with channel sales. Evaluate and operationalize emerging marketplaces (Walmart Marketplace, TikTok Shop, Wayfair, Best Buy Marketplace) where the economics support the diversification thesis.
• Retail Media & Advertising: Own ad execution for Amazon and marketplace channels (SP/SB/SD/DSP, Walmart Connect, and emerging RMNs). Partner with Marketing on retailer.com retail media (Home Depot Retail Media, Lowe’s One Roof, and others), with clear TACoS, ROAS, NTB%, and efficiency targets by brand and channel. Co-develop full-funnel planning and brand-vs-performance allocation with Marketing for retailer.com retail media, tied to channel and retailer outcomes. Own in-house vs. agency mix for Amazon and marketplace ad execution.
• Social, Influencer & Affiliate: Work with Marketing on program selection for social commerce (Instagram, TikTok, YouTube, Pinterest, Meta, including shoppable formats), influencer programs (tiered creators, ambassadors, FTC compliance, whitelisting), and affiliate/creator commerce (Amazon Associates/Creator Connections, ShareASale, Impact, Rakuten, CJ, retailer affiliate programs). Own execution of commerce-attributed outcomes from these programs, driving attributable revenue into DTC, Amazon, and retailer.com.
• Agency, Vendor & Tool Management: Own the portfolio of Amazon tooling, marketplace SaaS, ecommerce performance vendors, and listing optimization tools, setting scope, KPIs, scorecards, fee structures, and governance. Partner with Marketing on agency and tool decisions for retail media, social/influencer/creator, affiliate, content, and analytics. Lead RFPs, negotiations, and renewals; hold partners accountable to P&L-tied outcomes and build a single integrated stack across brands, eliminating redundancies.
• Digital Product Roadmap: Own commerce requirements for the DTC roadmap (storefront, B2B portal, retail media tooling, and ecommerce performance/analytics needs), informed by ecommerce strategy. Partner with Marketing & IT on the broader multi-year roadmap, including brand, CRM, social/influencer/affiliate platforms, and site experience. Drive site experience improvements across search, PDP, checkout, and post-purchase.
• People Leadership & Sales Operations: Lead, develop, and scale an organization to focus on digital growth and channel execution: channel management, DTC, Amazon and marketplace ad execution, commerce-attributed influencer and affiliate outcomes, content, analytics, and omnichannel sales ops across brands for digital channels. Build a high-performance culture with clear accountability, career pathing, and succession; optimize in-house vs. agency to manage multi-brand complexity efficiently.
• Analytics & Insights: Drive data-led decisions via category dashboards, share-of-shelf, competitive monitoring, social/influencer performance, and affiliate attribution. Establish the cross-brand KPI framework and report performance, including digital share of total revenue, to executive leadership.

Requirements

• 10+ years of progressive ecommerce experience, including 5+ years leading multi-channel digital businesses with $100M+ in digital revenue, direct P&L ownership, and a track record building digital into a meaningful share of total company revenue (ideally from a brick-and-mortar-heavy base).
• Deep, hands-on expertise across Amazon Vendor/Seller Central, Shopify DTC at scale, retail media networks, and social/influencer/affiliate programs delivering attributable revenue, combined with proven agency portfolio management, senior sales partnership, omnichannel sales operations oversight, people leadership of 5+ reports, and strong financial acumen (unit economics, contribution margin, media efficiency, agency ROI).

Preferred Qualifications

• Lighting, smart home, electrical, or consumer electronics experience; multi-brand portfolio experience including mass-and-premium flex.
• B2B and international ecommerce experience; familiarity with PIM/DAM, syndication (Salsify), and influencer/affiliate platforms.

What Success Looks Like

• Year 1: Unified digital P&L across brands, integrated rhythm with each channel sales team, single KPI dashboard, rationalized Amazon/marketplace tool stack, commerce-attributed influencer/affiliate outcomes tracked in partnership with Marketing, sales ops aligned across omnichannel, and a 12-month roadmap tied to company strategic plan. Digital-share-of-revenue baseline established.
• Year 2: Measurable share gains on Amazon and key retailer.coms, step-change in retail media efficiency and agency ROI, scaled LIFX DTC growth engine, and a creator/affiliate program contributing attributable revenue.
• Year 3: Digital operating as a self-sustaining growth engine and top contributor to Feit's sales targets, materially diversifying away from brick-and-mortar concentration.

Benefits

• Medical, dental, and vision coverage
• 401k retirement plan
• Paid time off

Pay

Salary Range: $160,000.00 to $210,000.00 annual salary (exempt)

Schedule

On site Monday through Friday in Pico Rivera, CA office. No remote work available for this position.