Director of eCommerce
Michael Page · Los Angeles, CA · 2 wk ago
Manufacturing$160k–$200k/yrFull-time
About the role
High-growth brand within the personal care space.
Responsibilities
- Own the day-to-day performance and ongoing optimization of the eCommerce website.
- Develop and execute strategies to increase conversion rate, average order value, revenue per visitor, and overall site revenue.
- Continuously analyze the customer journey to identify friction points and opportunities for improvement.
- Lead conversion rate optimization initiatives, including A/B testing of product pages, offers, navigation, checkout, and other key site experiences.
- Own onsite merchandising, including product positioning, collections, bundles, upsells, cross-sells, promotions, and seasonal campaigns.
- Manage product launches and ensure new products are properly represented and merchandised across the website.
- Partner with developers and designers to prioritize and execute website improvements.
- Monitor site performance and quickly identify and resolve issues affecting conversion or customer experience.
- Maintain a strong understanding of mobile and desktop shopping behavior and optimize experiences accordingly.
Requirements
- 5+ years of eCommerce experience with a DTC eCommerce brand managing website and digital experience doing at least $25M in revenue per year.
- Experience with platforms such as Shopify or WooCommerce.
- Experience running conversion rate tests on websites, including strategizing tests to run and monitoring performance.
- Experience with Klaviyo, Postscript, Attentive, or other email service providers.
- Experience creating email marketing strategies and calendars, and doing meaningful email and SMS testing.
- Deep understanding of onsite merchandising, and the DTC customer journey.
- Strong understanding of customer retention, repeat purchase behavior, and lifetime value.
- Demonstrated experience managing and growing a meaningful eCommerce business.
- Ability to work effectively with designers, developers, copywriters, and other cross-functional partners.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Pay
Competitive annual salary ranging from $160,000‑$200,000.
Benefits
- Annual bonus of up to 20%.
- Comprehensive benefits package.