Director of eCommerce Business

The Director of eCommerce Business at National Vision is responsible for driving growth and profitability in the company's eCommerce business. This role involves transforming how teams work together to build scalable, modern eCommerce capabilities, establishing foundational strategies, and implementing new ways of working across the organization.

Ecommerce Business Performance

• Drive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all properties
• Establish KPI frameworks, reporting, and operating cadences to improve visibility and accountability
• Lead business reviews, translating performance insights into clear, prioritized actions

Transformation Leadership & Ways of Working

• Define and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and Finance
• Build foundational strategies, playbooks, and governance for digital merchandising, content, and campaign execution
• Champion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth models

Online Merchandising Strategy & Execution

• Partner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businesses
• Translate enterprise merchandising strategies into effective digital shopping experiences
• Drive on-going evolution of strategy and execution based on competitive insights

Digital Marketing & Content Strategy

• Partner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brands
• Own the strategy, governance, and execution of all on-site content and promotional messaging
• Establish repeatable frameworks for campaign and product launch execution

Customer Experience & Optimization

• Partner with Product & UX to shape innovative customer experiences across all digital touchpoints
• Elevate reputation for all on-line businesses, with oversight of customer service, local listings, and reviews
• Establish a robust testing and optimization roadmap (A/B testing, personalization, content optimization)

Cross-Functional Leadership

• Act as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and Finance
• Drive clarity across teams on priorities, timelines, and success metrics
• Influence senior leadership with structured recommendations and transformation roadmaps

Qualifications

• 9+ years experience in eCommerce, omnichannel retail, or digital business leadership
• Four year college degree or equivalent experience
• Proven track record of achieving eCommerce growth and leading transformation initiatives
• Deep expertise in digital merchandising strategy and execution, preferably within a fashion/style category
• Strong understanding of DTC/consumer marketing, performance marketing, and conversion optimization
• Experience building or evolving collaborative processes, or cross-functional ways of working
• Experience working across multi-brand or matrixed organizations