Director of Ecommerce, Brio Pro

About the role

We are seeking a results-driven, strategic Director of eCommerce to own and scale our digital revenue channel. This leader will drive end-to-end eCommerce strategy, from acquisition through retention, while optimizing site experience, merchandising, digital marketing, analytics, and operations. This role blends strategic thinking with hands-on execution and cross-functional leadership. The ideal candidate understands how to scale profitably, build high-performing teams, and turn data into action. Reporting to the VP of Brio Pro, you will oversee and coordinate a diverse ecosystem of internal teams, agency partners, and dedicated project developers to execute against our digital roadmap.

What you'll do

• Digital Revenue & P&L
• Own eCommerce revenue, contribution margin, and growth targets
• Forecast demand and develop revenue plans across DTC and digital marketplaces
• Manage CAC, LTV, AOV, conversion rate, and retention metrics
• Drive profitable scaling of paid and owned channels
• Digital Marketing & Acquisition
• Oversee paid media (Meta, Google, TikTok, Affiliates, etc.)
• Optimize performance marketing efficiency and attribution models
• Partner on lifecycle marketing strategy (email, SMS, loyalty, subscriptions)
• Balance brand-building with performance ROI
• Website & CRO
• Own site strategy, UX/UI optimization, and conversion rate improvements
• Lead A/B testing roadmap and personalization initiatives
• Improve site speed, checkout experience, and mobile performance
• Establish best practices in SEO and onsite merchandising
• Merchandising & Customer Experience
• Align product assortment and pricing with digital performance insights
• Optimize digital merchandising, bundling, upsells, and subscription offers
• Improve customer journey from landing page to post-purchase
• Analytics & Tech Stack
• Define foundational principles around data architecture and governance
• Oversee reporting dashboards and performance insights
• Manage eCommerce tech stack (Shopify, Klaviyo, subscriptions, etc.)
• Partner with engineering to establish CI/CD best practices where applicable
• Team Leadership
• Build and lead a high-performing eCommerce team
• Manage agencies and external vendors
• Foster a culture of accountability, experimentation, and speed

Qualifications

• 7+ years in eCommerce or digital leadership roles
• Experience owning a multi-million dollar DTC P&L
• Deep understanding of Shopify or similar platforms
• Strong knowledge of paid acquisition and lifecycle marketing
• Financially strategic leader with full P&L accountability, skilled in budgeting & forecasting
• Experience scaling subscription or repeat-purchase businesses preferred
• Advanced analytical skills and data fluency
• Proven team leadership experience

Benefits / Perks

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!

The pay range for this role is:

• 185,000 - 210,000 USD per year (Glendale)