Director of Demand Generation

This position is based in the United States and offers the opportunity to lead a high-impact demand generation strategy that directly influences pipeline growth and business expansion.

About the role

You will own the development of scalable marketing programs across both product-led and enterprise sales motions, connecting awareness, engagement, and revenue outcomes. Working closely with cross-functional teams, you will shape campaigns, optimize conversion paths, and build a demand engine designed for technical audiences. The position combines strategic leadership with hands-on execution, requiring someone who can guide teams while actively driving initiatives forward. You will leverage data, automation, and AI-powered workflows to improve efficiency and help a lean marketing organization scale effectively.

Responsibilities

• Develop and execute the overall demand generation strategy across paid media, email campaigns, webinars, sponsorships, account-based marketing (ABX), and other channels.
• Build and scale ABX programs targeting strategic industries and high-value customer segments in partnership with sales teams.
• Lead, mentor, and develop a high-performing demand generation team while managing agency and contractor relationships.
• Own pipeline goals, forecasting models, channel performance analysis, budget allocation, and conversion optimization strategies.
• Partner with Product Marketing, Content, Web, Communications, and SDR leadership to create aligned campaigns and improve lead conversion.
• Design AI-powered workflows and automation processes to improve campaign execution, personalization, reporting, and team efficiency.
• Monitor changes in AI-driven search and discovery behaviors and incorporate emerging trends into demand generation strategies.
• Manage and optimize the demand generation budget while ensuring measurable business impact.
• Analyze campaign performance data and provide actionable insights to leadership teams.
• Continuously improve processes, systems, and frameworks to support scalable growth.

Requirements

• 10+ years of experience in B2B SaaS demand generation, growth marketing, or related marketing leadership roles.
• 3+ years of experience managing and developing marketing teams.
• Proven experience supporting both product-led growth (PLG) and enterprise go-to-market strategies.
• Strong background marketing to technical audiences and engaging sophisticated buyers.
• Demonstrated ability to build demand generation programs from strategy through execution and measurement.
• Experience using AI tools to improve marketing workflows, automation, campaign development, and reporting efficiency.
• Strong understanding of modern marketing and sales technology platforms such as Marketo, Salesforce, Qualified, Clay, or similar tools.
• Data-driven mindset with the ability to analyze performance metrics and communicate recommendations to sales and executive leadership.
• Strong ownership mentality with the ability to identify opportunities, create solutions, and execute without relying on established playbooks.
• Excellent communication, collaboration, and leadership skills.
• Preferred experience with open-source products, AI search/GEO/AEO strategies, observability, IoT, infrastructure, or data technology markets.

Benefits

• Competitive compensation package:
  • U.S. Zone 1 estimated base salary: $165K - $200K plus equity, bonus, and benefits.
  • U.S. Zone 2 estimated base salary: $150K - $185K plus equity, bonus, and benefits.
• Equity opportunities to share in company growth.
• Medical, dental, and vision insurance with 100% employee coverage.
• Company contribution to flexible spending accounts.
• Flexible paid time off policy.
• Life insurance and short- and long-term disability coverage.
• 401(k) retirement plan.
• Wellness programs and employee support resources.
• Annual professional development budget.
• Financial planning and legal advice benefits.
• Remote-first work environment with flexible working arrangements.
• Opportunity to contribute to innovative technology and a growing global organization.